Fortress Wealth Planning logo

Fortress Wealth Planning

Updated today

Client assets under management

$793,885,727

Clients

161

50% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

32

Very Low

Average account size

$4,930,967

About

Fortress Wealth Planning is a five-advisor SEC-registered firm that provides comprehensive financial life management, investment management, project-based planning, and retirement-plan consulting for individuals (including high-net-worth clients), charitable organizations, and corporate plan sponsors. Like most team firms, it charges fees based on assets under management and offers ongoing portfolio supervision paired with periodic financial plan updates.

The firm’s investment process is grounded in Modern Portfolio Theory, favoring long-term strategic asset allocation, periodic rebalancing, and a blend of active and passive managers while monitoring outside managers for style and performance consistency. When clients have assets “held away” at other custodians or employer plans, the firm uses a third‑party order-management and account-aggregation platform (Pontera) to implement allocation changes and include those assets in overall planning and AUM calculations.

Several features in the firm’s brochure are less common among peers: Fortress sponsors a wrap fee program and discloses that partners may provide trustee and personal‑representative services in their separate capacities—arrangements that the firm recognizes create potential conflicts of interest and that it discloses to clients; it also accepts custody in situations where a partner serves as trustee and states it complies with the required surprise examination. The advisory team includes trust-and-fiduciary specialists and credentialed planners (e.g., CTFA, AEP, CFP, CFA), and the firm reports roughly $784 million in discretionary assets under management, supporting both individual wealth management and employer-plan advisory engagements.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Business ownership considerations

Occupation focus

Founder/Business Owner

Fee options

Fixed

Project-based financial planning fees starting at $7,500

Percentage

$1 - $2,000,000: 1.25% $2,000,000 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001+: 0.40%

Other

Minimum fee: Minimum annual fee of $7,500, pro-rated and paid in advance quarterly Fee-only: Fixed fees for financial planning services starting at $7,500, negotiable depending on complexity; project-based fixed fees starting at $7,500

Main office location

Fortress Wealth Planning

814 Highway A1 A N, Ste 202

Ponte Vedra Beach FL 32082, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jay R

Series 65

Ponte Vedra Beach, FL

Fortress Wealth Planning

Jay Rolfe is a Series 65-credentialed advisor at Fortress Wealth Planning with eight years of industry experience. He previously worked at HighTower Advisors, LLC and Wells Fargo Bank. Rolfe is based in Ponte Vedra Beach, FL, and has been with Fortress Wealth Planning since 2021. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with financial life management, investment management, project-based planning, and retirement-plan consulting. The firm employs a Modern Portfolio Theory-based investment approach and offers a wrap-fee program, trustee and personal-representative services, and specialized technology for managing held-away accounts.

Business ownership considerations Founder/Business Owner
user avatar

Michael S

Series 63, Series 66

Ponte Vedra Beach, FL

Fortress Wealth Planning

Michael Skowfoe is a financial advisor at Fortress Wealth Planning with 27 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at HighTower Securities, HighTower Advisors, Wells Fargo Clearing Services, Wells Fargo Advisors, and Wachovia Bank. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with financial life management, investment management, and retirement-plan consulting. The firm’s investment approach is based on Modern Portfolio Theory, combining active and passive managers with tailored asset allocation and periodic rebalancing, and it offers wrap-fee programs and trustee services.

Business ownership considerations Founder/Business Owner
user avatar

Dalton M

CFP®

Ponte Vedra Beach, FL

Fortress Wealth Planning

Dalton Mc Ilrath is a CFP® professional at Fortress Wealth Planning with six years of industry experience, including roles at McIlrath & Eck and Ward Rugh, Inc. He has also been involved in entrepreneurial activities such as Action Cleaning Services, LLC. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with comprehensive financial life management and investment services. The firm employs a Modern Portfolio Theory-based approach, combining active and passive management, and offers specialized services including wrap-fee programs and trustee roles.

Business ownership considerations Founder/Business Owner
user avatar

Joshua A

CFP®, CFA®

Ponte Vedra Beach, FL

Fortress Wealth Planning

Joshua Ali is a CFP® and CFA® with nine years of industry experience. He is currently with Fortress Wealth Planning, where he has worked since 2021, and previously held roles at HighTower Advisors LLC, Wells Fargo & Company, and The Newport Group. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with comprehensive financial life management, investment management, project-based planning, and retirement-plan consulting. The firm’s investment approach is based on Modern Portfolio Theory and includes tailored asset allocation, periodic rebalancing, and a combination of active and passive managers, alongside specialized services such as wrap-fee programs and trustee offerings.

Business ownership considerations Founder/Business Owner
user avatar

Eileen O

Series 65

Ponte Vedra Beach, FL

Fortress Wealth Planning

Eileen Ortega is a financial advisor with Fortress Wealth Planning in Ponte Vedra Beach, FL, holding a Series 65 designation and eight years of industry experience. She previously worked at HighTower Advisors, LLC and Wells Fargo. Ortega occasionally provides trustee and personal representative services for clients. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with financial life management, investment management, project-based planning, and retirement-plan consulting. The firm employs a Modern Portfolio Theory-based investment approach that includes tailored asset allocation, periodic rebalancing, and a mix of active and passive managers, and it offers a wrap-fee program alongside its non-wrap accounts.

Business ownership considerations Founder/Business Owner
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