Jay Rolfe
Advisor at Fortress Wealth Planning
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Fortress Wealth Planning
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Ponte Vedra Beach, FL 32082
Credentials
Series 65
Industry experience
8 years
Jay Rolfe is a Series 65-credentialed advisor at Fortress Wealth Planning with eight years of industry experience. He previously worked at HighTower Advisors, LLC and Wells Fargo Bank. Rolfe is based in Ponte Vedra Beach, FL, and has been with Fortress Wealth Planning since 2021. Fortress Wealth Planning serves individuals, charitable organizations, and employer retirement-plan sponsors with financial life management, investment management, project-based planning, and retirement-plan consulting. The firm employs a Modern Portfolio Theory-based investment approach and offers a wrap-fee program, trustee and personal-representative services, and specialized technology for managing held-away accounts.
Based on Fortress Wealth Planning
Project-based financial planning fees starting at $7,500
$1 - $2,000,000: 1.25% $2,000,000 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001+: 0.40%
Minimum fee: Minimum annual fee of $7,500, pro-rated and paid in advance quarterly Fee-only: Fixed fees for financial planning services starting at $7,500, negotiable depending on complexity; project-based fixed fees starting at $7,500
814 Highway A1 A N, Ste 202
Ponte Vedra Beach, FL 32082
Florida
Fortress Wealth Planning
2021 - Present (5 years)
Hightower Advisors
2017 - 2021 (4 years)
Wells Fargo Bank
1998 - 2017 (19 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")