First Financial Advisory Services Inc
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$278,038,908
Total clients
516
15% high-net worth
Total advisors
3
of 7 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
172
Average account size
$538,835
About
First Financial Advisory Services, Inc. is a privately held SEC‑registered advisor that serves individual investors, families (including high‑net‑worth clients) and small businesses, offering portfolio management, comprehensive financial planning, and related consulting. The firm manages roughly $278 million for about 516 clients across three advisors and also provides educational offerings through a Financial Orientation program and occasional impersonal seminars.
FFAS delivers portfolio management on a primarily non‑discretionary basis, meaning advisors present trade recommendations and obtain client consent before execution, and emphasizes a value‑oriented, long‑term investment approach using a blended strategic/tactical allocation informed by Modern Portfolio Theory. Client portfolios are governed by individualized investment policy statements and financial questionnaires that guide asset allocation, risk tolerance and periodic rebalancing.
What distinguishes FFAS from many peers is the combination of legacy commission‑based accounts alongside fee‑based advisory relationships, and the fact that its advisors also act as broker‑dealer representatives and licensed insurance agents—resulting in some accounts that generate commissions and 12b‑1 fees. The firm also operates a separate Financial Orientation (FFC) service with a digital scorecard option and offers educational seminars, and it discloses ownership and financial ties to its recommended broker‑dealer while noting measures meant to address related conflicts of interest.
Client services
Expertise
Fee options
Fixed fee up to $5,000 annually for broad-based financial planning; Financial Orientation service $500 annually plus $250 for Scorecard Expansion Pack
$0 - $500,000: 1.5% annually $500,001 - $1,000,000: 1.25% annually $1,000,001 - $2,000,000: 1.0% annually $2,000,001+: Negotiable
Commissions with minimum per-transaction fee of $65; Custodian handling charge $7.50 + $1.50 for paper confirmations
Typically $150 per hour for specific financial planning or consulting services
Financial Orientation service $500 annually; may be split into two $250 payments
Account minimum: $25,000 Fee-only: Fixed fees up to $5,000 annually; Hourly fees typically $150/hour; Monthly and annual fees negotiable
Main office location
First Financial Advisory Services Inc
85 Beach Street
Westerly RI 02891, United States
Number of offices
3
Most active in
California · Connecticut · Florida · Georgia · Louisiana · Maine · Maryland · Massachusetts · Michigan · New Hampshire · New York · North Carolina · Pennsylvania · Rhode Island · South Carolina · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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