Falcon Financial logo

Falcon Financial

Updated today

Client assets under management

$97,461,512

Clients

323

9% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

108

Very High

Average account size

$301,738

About

Falcon Financial serves individual investors (including high‑net‑worth clients), retirement and profit‑sharing plans, trusts, estates, charitable organizations and businesses, managing roughly $101 million across a few hundred client relationships. The firm offers discretionary and non‑discretionary portfolio management, financial planning and retirement‑plan consulting, and can recommend or allocate portions of client assets to third‑party money managers.

Investment decisions are tailored to each client’s objectives, risk tolerance and liquidity needs, with ongoing supervision, periodic rebalancing and the ability to make short‑term tactical allocation shifts. The firm uses a mix of fundamental, technical, cyclical and charting analyses and may employ exposures across equities, fixed income, mutual funds, ETFs, options and alternative investments, either directly or through recommended sub‑advisers.

What is distinctive for this firm is its regular public educational seminars and events, a service the brochure highlights as part of its client outreach and planning offerings. The brochure also discloses that several advisors are licensed insurance agents and that a firm representative is dually registered with a broker‑dealer and may receive commissions for certain implementations, arrangements the firm identifies as potential conflicts and discloses to clients.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Private / alternative investments Retirement income strategy General tax planning

Occupation focus

Founder/Business Owner Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fee of $495 for Financial Snapshot financial planning service

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.25% $2,000,001+: 1.00%

Project-based

$150 to $250 per hour for financial planning and consulting services

Other

Fee-only: Flat fee of $495 for Financial Snapshot; hourly fees $150 to $250 per hour

Main office location

Falcon Financial

200 Statesville Blvd, #1001

Salisbury NC 28144, United States

Number of offices

2

Most active in

North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Seth W

Series 66

Salisbury, NC

Falcon Financial

Seth Waller is a financial advisor at Falcon Financial with 16 years of industry experience and holds a Series 66 designation. He has worked at Trident Insured LLC and Falcon Investment Strategies, LLC. Outside of advisory services, he is involved in managing a youth baseball organization where he has coached and overseen the team. Falcon Financial provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $85.6 million in client assets and employs a diversified investment approach that includes fundamental and technical analysis, tactical tilts, and option strategies.

Private / alternative investments Retirement income strategy General tax planning Founder/Business Owner Retired
user avatar

Stephen G

Series 66

Salisbury, NC

Falcon Financial

Stephen Gegorek is a financial advisor with Falcon Financial in Salisbury, NC, holding a Series 66 designation and 10 years of industry experience. His prior roles include positions at Purshe Kaplan Sterling Investments, Strategic Planning Group, and Park Avenue Securities. Outside of his advisory work, he is a licensed agent involved in the sales of fixed and traditional insurance products. Falcon Financial provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $85.6 million in client assets and employs a diversified investment approach that includes fundamental, technical, and cyclical analysis, as well as option strategies and tactical trading.

Private / alternative investments Retirement income strategy General tax planning Founder/Business Owner Retired
user avatar

Russ A

Series 65

Salisbury, NC

Falcon Financial

Russ Adams is a Series 65 licensed advisor with Falcon Financial in Salisbury, NC, and has three years of industry experience. Prior to joining Falcon Investment Strategies, he worked in real estate and as a professional golfer and caddie. He is also an independent licensed insurance agent specializing in life, health, and Medicare insurance. Falcon Financial provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $85.6 million in assets and employs a diversified investment approach that includes fundamental, technical, cyclical, and charting analysis, with regular portfolio reviews and tactical adjustments.

Private / alternative investments Retirement income strategy General tax planning Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")