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Facet

Updated today

Client assets under management

$6,037,907,630

Clients

13,331

17% high-net-worth

Advisors

65

of 168 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

205

Very High

Average account size

$452,922

About

Facet Wealth serves individual clients across a range of wealth levels through subscription-based financial planning memberships that include discretionary investment management as part of the offering. Services described in the brochure include holistic financial planning, portfolio design and management, tax and estate planning coordination with third-party providers, retirement and employer-plan guidance, and access to a high-yield cash sweep program.

Facet’s investment approach centers on model asset allocation using primarily ETFs, with technology-enabled enhancements such as direct indexing (delivered via a sub-advisory arrangement), tax-loss harvesting, and a tax‑optimized implementation algorithm that incorporates members’ legacy taxable holdings. The firm also offers strategies for tax-sensitive fixed income, an alternative income sleeve for qualified investors, and a proprietary recommendation system to advise on non‑managed employer plan menus.

Notable distinctions for an enterprise adviser include operating on flat membership/subscription fees rather than a percentage‑of‑AUM advisory fee and limiting its client base to individuals (it does not serve corporate or business clients). The firm is backed by institutional investors, runs a largely remote service model while maintaining multiple custodian relationships (with a primary operational relationship with Apex), and emphasizes machine‑learning and platform integration in its implementation and client‑service workflows.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Retired Founder/Business Owner

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Fee options

Subscriptions

Flat membership fees ranging from $900 to $10,000 annually, billed monthly, quarterly, or annually in advance depending on membership level and payment period selected. $300 enrollment fee charged if billing cycle is other than annual (waived for Foundations members).

Other

Account minimum: $500 initial purchase for investment accounts; $0 minimum for High-Yield Account Fee-only: Financial planning fees generally range from $900 to $10,000 annually on a flat membership fee, subscription basis depending on the planning needs of the member. No additional fees for investment management.

Main office location

Facet

2054 Vista Parkway, Ste 400

West Palm Beach FL 33411, United States

Number of offices

26

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sarah G

CFP®, Series 63, Series 65

Canton, GA

Facet

Sarah Gallagher is a CFP® with 14 years of industry experience, currently serving as a financial advisor at Facet. Her prior experience includes five years with Fulton County Schools before joining Facet Wealth in 2021. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning that includes investment management. The firm uses model-based asset allocation primarily with ETFs and supplements these with alternative strategies at certain service tiers, relying on technology-driven processes and a flat subscription pricing model rather than asset-based fees.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Jenifer K

CFP®, Series 66

Pittsburgh, PA

Facet

Jenifer Koch is a CFP® with six years of industry experience, currently serving as a financial advisor at Facet since 2026. Her prior experience includes roles at Allegheny Financial Group, Fidelity Investments, and several other firms. She volunteers with 3rd Decade, a nonprofit providing financial education and guidance. Facet serves individual clients across various net worth levels through subscription-based financial planning that includes investment management. The firm employs model-based asset allocation primarily using ETFs and emphasizes technology-driven, tax-optimized portfolio management with a flat subscription pricing model.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Noreen B

CFP®, Series 66

Springfield, TN

Facet

Noreen Burtner is a CFP® with 16 years of industry experience and currently serves as a financial advisor at Facet. She has worked at Facet since 2020 and was previously employed at Tiaa from 2015 to 2020. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning that includes investment management. The firm focuses on retail clients and employs technology-driven, model-based asset allocation primarily using ETFs, supplemented by strategies such as direct indexing and tax-loss harvesting at specific service tiers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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David W

CFP®, Series 63, Series 66

Manassas, VA

Facet

David Wirth is a CFP® with 24 years of industry experience, currently advising at Facet since 2017. His prior roles include positions at AAFMAA Wealth Management & Trust and Savant Capital Management. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning that includes investment management. The firm uses model-based asset allocation primarily with ETFs and employs technology-driven processes to provide tax-optimized, rule-compliant financial services, distinguishing itself with a flat subscription pricing model rather than percentage-of-assets fees.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Brandon A

CFP®, Series 63, Series 66

Healdsburg, CA

Facet

Brandon Aguilar Gunderson is a CFP® certificant with three years of industry experience, currently serving as a financial advisor at Facet. His prior roles include positions at Wells Fargo Clearing and Fidelity Investments. Outside of his advisory career, he has been involved with Gunderson Holdings and Fog Willow Farms. Facet serves individual clients across a wide range of net worth levels through subscription-based financial planning that includes investment management. The firm employs a technology-driven, model-based asset allocation approach and is notable for its flat subscription pricing model and private-equity ownership structure.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Anna W

CFP®

Capitol Heights, MD

Facet

Anna Wisniewski is a CFP® professional with five years of experience at Facet and a total of 12 years in the financial industry, including a decade at Murphy O'Brien Inc. She is based in Capitol Heights, MD. Facet serves individual clients across a range of net worth levels through subscription-based financial planning that includes investment management. The firm uses model-based asset allocation primarily with ETFs and supplements these with strategies like direct indexing and tax-loss harvesting at certain service levels, employing technology-driven processes and a flat subscription pricing model.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Brian W

CFP®, Series 66

Spokane, WA

Facet

Brian Wagnon is a CFP® with 11 years of industry experience, currently serving as a financial advisor at Facet since 2020. His prior experience includes roles at Hart Capital Management and Cetera. Based in Spokane, WA, he holds the Series 66 designation. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning that includes investment management. The firm uses model-based asset allocation primarily with ETFs and employs technology-driven processes to provide tax-optimized and regularly monitored portfolios, distinguishing itself with a flat subscription pricing model rather than charging a percentage of assets under management.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Jonathan H

CFP®, Series 66

Ardmore, PA

Facet

Jonathan Hommes is a CFP® and holds a Series 66 license with six years of industry experience. He is currently with Facet, where he has worked since 2023, following prior roles at The Vanguard Group, Mariner Wealth Advisors, and NJ Standard Management. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning, including investment management. The firm uses a technology-driven, model-based asset allocation approach primarily with ETFs and offers additional strategies at certain service tiers, operating under a flat subscription pricing model rather than charging a percentage of assets.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Portia J

CFP®, Series 66

Menifee, CA

Facet

Portia Jackson is a CFP® and holds a Series 66 license, currently serving as a financial advisor at Facet with two years of industry experience. Her prior work includes roles at PricewaterhouseCoopers and Jackson Ventures Inc. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning, combining investment management with membership. The firm uses technology-driven, model-based asset allocation primarily with ETFs and offers a flat subscription pricing model that includes investment management.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Carsten M

CFP®, Series 63

Austin, TX

Facet

Carsten Murgas is a CFP® with Series 63 registration based in Austin, TX, and is an advisor at Facet. He has experience working within a firm that operates with a team of 64 advisors. Facet Wealth serves individual clients through subscription-based financial planning memberships that include discretionary investment management. The firm focuses on model asset allocation primarily using ETFs, incorporating technology-driven enhancements such as direct indexing, tax-loss harvesting, and a tax-optimized implementation algorithm while serving a client base exclusively made up of individuals.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Myles M

CFP®, Series 66

Dallas, TX

Facet

Myles Mc Manus is a CFP® with four years of industry experience, currently serving as a financial advisor at Facet. His prior roles include positions at Brighton Jones and Tolleson Wealth Management. Facet provides subscription-based financial planning and investment management to individual clients across a range of net worth levels. The firm employs model-based asset allocation primarily using ETFs and incorporates technology-driven processes alongside a flat subscription pricing model that includes investment management services.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Thomas K

CFP®, Series 63, Series 65

Arvada, CO

Facet

Thomas Kirby is a CFP® with 26 years of industry experience, currently serving as a financial advisor at Facet. He has worked extensively with USAA-affiliated firms since 2014 before joining Facet in 2020. Facet serves individual members across a broad range of net worth levels through subscription-based financial planning, including investment management. The firm uses model-based asset allocation with ETFs and supplements these with advanced strategies at certain service tiers, relying on technology-driven processes and a flat subscription pricing model rather than traditional asset-based fees.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
user avatar

Gary J

CFP®, Series 63, Series 65

Perkasie, PA

Facet

Gary Johnston is a CFP® with eight years of industry experience, currently serving as a financial advisor at Facet Wealth Management. His prior experience includes roles at SEI Investments Management Corp and SEI Investments Distribution Co. Facet serves individual clients across a wide range of net worth levels through a subscription-based financial planning model that includes investment management. The firm emphasizes technology-driven, model-based asset allocation primarily using ETFs and offers a flat subscription pricing structure rather than charging fees based on assets under management.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Sean K

CFP®, Series 66

Oak Harbor, WA

Facet

Sean Kelly is a CFP® with five years of experience in the financial services industry. He is currently with Navy Federal Investment Services, LLC and has prior experience at Farther Finance Advisors, LLC, Bank of America, and Merrill. Before entering finance, he served eight years in the United States Marine Corps. Navy Federal Investment Services primarily serves members of Navy Federal Credit Union as well as individual investors and trusts, offering portfolio management, financial planning, and retirement-plan fiduciary services. The firm uses model portfolios managed by third-party managers and provides ongoing account monitoring and due diligence.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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Katherine D

CFP®

Green Bay, WI

Facet

Katherine Deprey is a CFP® professional with two years of experience in financial advising, currently serving at Facet in Green Bay, WI. Her prior roles include positions at FIS Global and the Muscular Dystrophy Association. Facet serves individual clients across a wide range of net worth levels through a subscription-based financial planning model that includes investment management. The firm utilizes technology-driven, model-based asset allocation strategies and offers a flat subscription pricing structure that encompasses investment management services.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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