EquityFTW
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$0
Total clients
36
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
36
Average account size
$0
About
EquityFTW provides comprehensive financial planning and educational seminars to a small client roster composed principally of high‑net‑worth individuals, corporations, and other businesses. The firm’s services include ongoing and project‑based planning across retirement, tax, estate, cash‑flow, business planning, and detailed equity compensation analysis.
Rather than offering discretionary portfolio management or taking custody of client assets, EquityFTW delivers investment recommendations and implementation guidance for clients to execute through their chosen custodians. The firm’s advice references modern portfolio theory and mutual fund/ETF analysis and is delivered through a tailored service calendar with periodic check‑ins and client‑specified investment restrictions.
What is noteworthy relative to peers is the firm’s regular offering of educational seminars and speaking engagements and an explicit specialty in equity compensation planning supported by industry certification—features that are uncommon for solo independent advisers. EquityFTW also relies on fixed and project‑based planning arrangements instead of percentage‑of‑AUM billing and maintains a bi‑annual review process with formal follow‑up if a client’s plan shows insufficient progress.
Client services
Financial planning
Educational seminars or workshops
Expertise
Equity Recipients (RS/RSU, SOP, ESPP)
Business sale tax planning
Business ownership considerations
Cash flow / budgeting
General estate planning guidance
Occupation focus
Founder/Business Owner
Executive
Fee options
Project-Based Financial Planning fixed fee range: $6,000 to $10,000
Project-Based Financial Planning: $625/hour; Project-Based Financial Planning for Utah clients: $200/hour
Ongoing Financial Planning fixed monthly fee ranging from $800 to $1,600, paid monthly in advance
Fee-only: Ongoing Financial Planning: $800 to $1,600 per month (fixed fee, negotiable); Project-Based Financial Planning: $6,000 to $10,000 fixed fee or $625 hourly rate; Ongoing Financial Planning for Utah clients: $800 per month up to $10 million liquid assets, $1,600 per month for $10 million or more liquid assets; Project-Based Financial Planning for Utah clients: $200 hourly rate; Educational Seminars: $10,000 to $20,000 per seminar
Main office location
EquityFTW
Morgan Hill CA, United States
Number of offices
1
Most active in
EquityFTW has reported serving >5 clients in these states in the last 12 months.
California · Utah
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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