Endurance Financial Planning, LLC logo

Endurance Financial Planning, LLC

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Client assets under management

$100,864,670

Clients

708

5% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

177

Very High

Average account size

$142,464

About

Endurance Financial Planning serves a broad mix of individual clients — including high‑net‑worth households — as well as ERISA plans, charitable organizations, businesses, and municipal entities. The firm offers ongoing discretionary wealth management, ERISA-plan investment management, and standalone comprehensive financial planning and business‑planning consulting.

Endurance primarily uses a passive investment approach, constructing client portfolios with index mutual funds and exchange‑traded funds and managing accounts on a discretionary basis aligned with each client’s goals and risk tolerance. When engaged for comprehensive planning, the firm delivers a written plan for clients to implement and supplements planning with advice on estate, insurance, retirement, and education matters while coordinating with outside attorneys and vetted insurance agents as needed.

Compared with many peer team firms, Endurance is notable for having no stated account minimum and for managing roughly $100 million across several hundred client relationships with a relatively small advisory team. The firm combines retail and institutional-style services (ERISA plan management), uses a recommended custodian relationship that provides research and practice‑management support, and delivers client reports through a third‑party platform.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting

Fee options

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.90% $1,000,001 - $1,500,000: 0.80% $1,500,001 - $2,000,000: 0.70% $2,000,000+: 0.60%

Other

Fee-only: Comprehensive financial planning fees range from $800 to $3,000 based on complexity; initial deposit minimum $400.

Main office location

Endurance Financial Planning, LLC

2400 N 10 Th St., Suite B

Mcallen TX 78501, United States

Number of offices

2

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sergio G

Series 65

Mcallen, TX

Endurance Financial Planning, LLC

Sergio Garcia is a financial advisor at Endurance Financial Planning, LLC with nine years of industry experience. He holds a Series 65 credential and has worked at several firms including Whitewing Financial Consulting LLC and Interactive Tax Planning LLC. Garcia is also a Clinical Associate Professor at The University of Texas - Rio Grande Valley. Endurance Financial Planning serves individuals, including high-net-worth clients, ERISA plans, charitable organizations, and businesses. The firm primarily follows a passive investment approach using diversified portfolios of index mutual funds and ETFs, offering discretionary wealth management and comprehensive financial planning services.

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting
user avatar

Rosa Y

CFP®, Series 65

Mcallen, TX

Endurance Financial Planning, LLC

Rosa Ybarra is a CFP® with 12 years of industry experience, currently serving at Endurance Financial Planning, LLC. She has held roles at several firms, including Rosewood Financial Consulting LLC and Interactive Tax Planning LLC, where she provides tax preparation and planning services. Ybarra also worked at Hidalgo County Appraisal District and Pendergrass, Johnson & Smith Services earlier in her career. Endurance Financial Planning serves individuals, ERISA plans, charitable organizations, and businesses with a focus on passive investment strategies using diversified portfolios of index mutual funds and ETFs. The firm offers discretionary wealth and portfolio management as well as comprehensive financial planning services.

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting
user avatar

Jose C

Series 65

Mcallen, TX

Endurance Financial Planning, LLC

Jose Cadena is a financial advisor at Endurance Financial Planning, LLC with four years of industry experience. He holds a Series 65 designation and has worked at Endurance Financial Planning since 2021. Prior to his current role, he has experience in the healthcare sector, including positions at Rio Grande Regional Hospital, South Texas Health Systems, and DHR Health. Endurance Financial Planning serves individuals, including high-net-worth clients, ERISA plans, charitable organizations, and businesses. The firm primarily employs a passive investment approach using diversified portfolios of index mutual funds and ETFs, offering discretionary wealth management and standalone comprehensive financial planning services.

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting
user avatar

Timothy F

Series 65

Porter, TX

Endurance Financial Planning, LLC

Timothy Fleming is a Series 65-licensed financial advisor at Endurance Financial Planning, LLC with six years of industry experience. He has been with Endurance Financial Planning since 2019 and is also involved with the College Park Church of Christ. Endurance Financial Planning serves individuals, including high-net-worth clients, ERISA plans, charitable organizations, and businesses. The firm primarily employs a passive investment approach using diversified portfolios of index mutual funds and ETFs and offers discretionary wealth management as well as comprehensive financial planning services.

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting
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