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Rosa Ybarra

Advisor at Endurance Financial Planning, LLC

Updated today

Location

Mcallen, TX 78501

Credentials

CFP®, Series 65

Industry experience

12 years

About

Rosa Ybarra is a CFP® with 12 years of industry experience, currently serving at Endurance Financial Planning, LLC. She has held roles at several firms, including Rosewood Financial Consulting LLC and Interactive Tax Planning LLC, where she provides tax preparation and planning services. Ybarra also worked at Hidalgo County Appraisal District and Pendergrass, Johnson & Smith Services earlier in her career. Endurance Financial Planning serves individuals, ERISA plans, charitable organizations, and businesses with a focus on passive investment strategies using diversified portfolios of index mutual funds and ETFs. The firm offers discretionary wealth and portfolio management as well as comprehensive financial planning services.

Client services

Based on Endurance Financial Planning, LLC

Financial planning Portfolio management

Expertise

Based on Endurance Financial Planning, LLC

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting

Fee options

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.90% $1,000,001 - $1,500,000: 0.80% $1,500,001 - $2,000,000: 0.70% $2,000,000+: 0.60%

Other

Fee-only: Comprehensive financial planning fees range from $800 to $3,000 based on complexity; initial deposit minimum $400.

Location

2400 N 10 Th St., Suite B

Mcallen, TX 78501

Most active in

California · Texas

Work history

Rosewood Financial Consulting LLC

2019 - Present (7 years)

Interactive Tax Planning LLC

2019 - Present (7 years)

Endurance Financial Planning, LLC

2019 - Present (7 years)

Hidalgo County Appraisal District

2019 - 2023 (4 years)

Pendergrass, Johnson & Smith Services

2018 - 2020 (2 years)

Tranquility Financial Planning, LLC

2016 - 2019 (3 years)

Imperium Wealth Management LLC

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Marc O

Series 65

Edinburg, TX

MDO Financial Planning, LLC

Marc Ortega is a financial advisor at MDO Financial Planning, LLC in Edinburg, TX, holding a Series 65 designation with three years of industry experience. He has worked at MDO Financial Planning since 2022 and has been employed by Edinburg CISD since 2010. Ortega is also a licensed insurance agent. MDO Financial Planning is an independent, single-advisor registered investment adviser serving primarily individual clients with discretionary portfolio management and written financial planning. The firm employs a long-term trading strategy using various analytic methods and requires clients to custody assets with Altruist.

Wealth management College savings (529s, UTMA, etc.) Annuities
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Rolando P

Series 63, Series 66

Mcallen, TX

Animus Wealth Management, LLC.

Rolando Perez is a financial advisor with Animus Wealth Management, LLC, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. His background includes roles at New York Life Insurance Company and NYLife Securities LLC, as well as managing member responsibilities at REA General Contractors LLC and consulting in the textile manufacturing sector through Percisne Consulting LLC. Animus Wealth Management, LLC is a single-advisor registered investment adviser providing asset management, financial planning, and retirement-plan consulting to a diverse client base that includes individuals, high-net-worth clients, nonprofits, pension and profit-sharing plans, governmental entities, other RIAs, and businesses. The firm employs fundamental analysis and modern portfolio theory, offering tailored investment policy statements, ongoing supervision, and may recommend third-party money managers, with a notable focus on retirement-plan fiduciary services.

Cash flow / budgeting
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Justin K

Series 65

Mcallen, TX

Normaltown Financial LLC

Justin Krider is the principal of Normaltown Financial LLC in McAllen, TX, holding a Series 65 designation with one year of experience in financial advising. Prior to founding Normaltown Financial, he spent 21 years with the Federal Bureau of Investigation. In addition to his advisory role, he manages Krider Property Holdings LLC, an entity focused on estate investments. Normaltown Financial LLC provides discretionary and non-discretionary investment management, wealth management, and financial planning services. The firm employs a primarily long-term investment approach using a combination of fundamental, technical, cyclical, and charting analysis and offers standalone financial planning as well as insurance products through its licensed agency affiliation.

Wealth management Passive / index investing
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James R

Series 63, Series 65

Mcallen, TX

Walter J. Reyna, Inc.

James Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at J.W. Cole Financial, Inc., Walter J. Reyna, Inc., Lincoln Financial Securities Corp., and Renya Financial. Outside of advisory work, he is a partner at Efraim James, LLC, a real estate development business where he manages accounting and materials selection. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
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Sergio G

Series 65

Mcallen, TX

Endurance Financial Planning, LLC

Sergio Garcia is a financial advisor at Endurance Financial Planning, LLC with nine years of industry experience. He holds a Series 65 credential and has worked at several firms including Whitewing Financial Consulting LLC and Interactive Tax Planning LLC. Garcia is also a Clinical Associate Professor at The University of Texas - Rio Grande Valley. Endurance Financial Planning serves individuals, including high-net-worth clients, ERISA plans, charitable organizations, and businesses. The firm primarily follows a passive investment approach using diversified portfolios of index mutual funds and ETFs, offering discretionary wealth management and comprehensive financial planning services.

College savings (529s, UTMA, etc.) General estate planning guidance Business ownership considerations Cash flow / budgeting
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John L

CFP®, Series 63, Series 66

Edinburg, TX

IWC Financial Planning

John Lackey is a CFP® professional with 25 years of experience, currently affiliated with LPL Financial. His career includes roles at Summit Financial Group, VSR Advisory Services, and operating Lackey Financial Management since 2006. Outside of his advisory work, he is involved in several business ventures including ownership of property and casualty insurance and management of agricultural and commercial enterprises. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a wide range of financial planning and investment solutions supported by an in-house research team and a broad network of investment adviser representatives.

General retirement planning Cash flow / budgeting Life insurance needs analysis Long-term care insurance
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