DSM Financial L.L.C.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
200
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
200
Very HighAverage account size
$0
About
DSM serves roughly 200 client relationships, working with high‑net‑worth individuals, plan sponsors and business entities. The firm provides financial planning, educational seminars and workshops, and retirement-plan consulting in addition to referring clients to third‑party investment managers.
Rather than directly managing client assets, DSM refers clients to SEC‑ or state‑registered third‑party managers and acts as a liaison, delivering third‑party disclosure documents, monitoring performance, and reviewing quarterly statements. For retirement plans the firm offers non‑discretionary ERISA services as a limited‑scope 3(21) fiduciary, assisting with investment policy statements, participant education, and periodic investment option reviews.
What sets the firm apart from many independent peers is its high client count per advisor and its referral‑based model — it does not perform direct portfolio management or rely primarily on percentage‑of‑AUM billing and is compensated through referral arrangements with third‑party managers. The brochure also notes the firm holds public seminars and that the principal maintains an insurance practice (disclosed as a potential conflict of interest), both of which are highlighted in the firm’s disclosures.
Client services
Financial planning
Pension consulting
Selection of other advisers
Educational seminars or workshops
Fee options
Financial planning services charged a flat fee of $200; $6.25 monthly flat fee for non-managed accounts.
$0+: Up to 0.35% annually for ETF Only Accounts (ChangePath platform fee) $0+: Up to 0.75% annually for UMA Integrated Accounts (ChangePath platform fee) $0+: Up to 1.75% annually total advisory fee charged by ChangePath, with 1.00% paid to DSM $0+: Up to 1.5% annually maximum fee charged by Steele Capital Management, fee is negotiable and paid quarterly in advance $0+: Up to 1% annually for ERISA Plan Services, fee is negotiable and may be charged as a percentage of Included Assets and/or flat fee, billed monthly or quarterly in arrears or in advance
Account minimum: Account minimums are determined by the Third Party Managers (TPMs) DSM refers its Clients to and are not explicitly stated in the brochure. Minimum fee: Financial planning services charged a flat fee of $200; Non-managed accounts charged $6.25 flat fee per month. Fee-only: Financial planning flat fee of $200; seminars and workshops offered at no charge.
Main office location
DSM Financial L.L.C.
3309 109 Th Street
Urbandale IA 50322, United States
Number of offices
1
Most active in
DSM Financial L.L.C. has reported serving >5 clients in these states in the last 12 months.
Iowa · Kansas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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