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DFS Advisory

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Client assets under management

$124,000,000

More info

Clients

112

28% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

37

Low

Average account size

$1,107,143

About

DFS Advisory provides investment advisory and financial planning services to individuals, high‑net‑worth clients, trusts, estates, businesses and retirement plans, and also acts as advisor to privately offered pooled investment vehicles. The firm manages client accounts on both a discretionary and non‑discretionary basis and offers project‑based and ongoing financial planning as well as retirement plan advisory services.

Investment portfolios are constructed from mutual funds, ETFs, individual equities, bonds and alternative investments, with a generally long‑term orientation while allowing tactical adjustments and rebalancing; the firm may also engage unaffiliated independent managers and use the Betterment Institutional platform for automated ETF implementations. DFS Advisory applies fundamental and technical analysis in security selection, monitors accounts regularly, and permits clients to place reasonable restrictions on holdings.

Noteworthy for a supported firm, DFS Advisory is affiliated with an entity that serves as the managing member and sponsor of private funds that the firm may recommend and provides portfolio management for pooled vehicles—relationships the brochure discloses as creating potential conflicts and that the firm says it addresses through additional disclosure and due diligence. The advisory team is also affiliated with an insurance agency and some advisors are licensed to sell insurance products for commission, a separate source of compensation the firm discloses to clients.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Fixed project fees for financial planning based on expected hours.

Percentage

$0 - $999,999: 1.25% $1,000,000 - $4,999,999: 1.00% $5,000,000 - $9,999,999: 0.75% $10,000,000 - $19,999,999: 0.65% $20,000,000+: 0.50%

Commissions

Commission-based compensation from insurance product sales by affiliated insurance professionals.

Project-based

Hourly financial planning fees up to $300 per hour.

Subscriptions

Ongoing financial planning engagements offered on fixed monthly fee based on expected hours per month.

Other

Fee-only: Project-based financial planning fees up to $300 per hour; fixed fees based on expected hours; ongoing planning fixed monthly fees.

Main office location

DFS Advisory

1204 Bent Oaks Ct., Ste. 120

Denton TX 76210, United States

Number of offices

1

Most active in

More info

Louisiana · Texas

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook X Website (940) 297-1474

Advisors at this firm

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Darrell M

Series 63, Series 66

Denton, TX

DFS Advisory

Darrell Mitchell is a financial advisor at DFS Advisory with 11 years of industry experience. He holds the Series 63 and Series 66 credentials and has worked at firms including JPMorgan Securities LLC and BFC Planning, Inc. Outside of his advisory role, he is a managing partner of a residential real estate firm based in Denton, TX. DFS Advisory is an SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers customized portfolio management using a mix of internal and external strategies, with a primarily long-term investment approach and ongoing portfolio monitoring.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k)
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Joel H

Series 63, Series 65

Denton, TX

DFS Advisory

Joel Hays is a financial advisor at DFS Advisory with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Bfc Planning and Securities Management and Research Inc. In addition to his advisory role, he is a shareholder and agent producer in an insurance and financial services agency involved in the sale of casualty, life, health insurance, and annuities. DFS Advisory is an SEC-registered investment adviser providing portfolio management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm manages approximately $144 million in assets and constructs customized portfolios using both internal management and unaffiliated independent managers, emphasizing a primarily long-term investment approach with ongoing monitoring and periodic reviews.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k)
user avatar

Reed H

Series 65

Denton, TX

DFS Advisory

Reed Hays is a financial advisor at DFS Advisory in Denton, TX, holding a Series 65 designation with one year of experience. His prior work includes roles at Sewell Automotive, Arcis Golf, and Oklahoma State University. He has also been involved with the Greater Dallas Youth Orchestra. DFS Advisory is an SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers customized portfolio management using a mix of internally managed funds and independent managers, with a primarily long-term investment approach.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k)
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