CreativeOne Securities, LLC

CreativeOne Securities, LLC provides financial planning, consulting and investment management to a broad mix of clients, including individuals (both non‑HNW and high‑net‑worth), corporate/business clients and retirement plans. The firm offers portfolio management (discretionary and non‑discretionary), retirement plan fiduciary services, wrap and separately managed account programs, and referrals to third‑party investment advisers.

C1S delivers advice through a variety of channels, including separately managed accounts, its Client Choice program, and an affiliated platform of proprietary model portfolios administered by CreativeOne Wealth, LLC; many managed accounts are custodied at Charles Schwab. The firm describes using fundamental and cyclical analysis, model rebalancing and periodic reviews, with representatives typically meeting clients as requested and at least annually.

Distinctive features disclosed in the brochure include its dual role as a registered investment adviser and a broker‑dealer under common control with an insurance marketing company, and the use of an affiliated RIA platform — arrangements the firm acknowledges can create conflicts of interest when recommending proprietary models or insurance products. The brochure also discloses that representatives may receive commissions on insurance sales, that C1S may share fees with or receive referral compensation from third‑party managers and pays for lead generation (e.g., SmartAsset), and that certain indexed annuities recommended via the platform are sold outside the assets‑under‑management accounting, all of which the firm identifies as potential conflicts of interest.