Brown Financial Planning LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$22,665,464
Total clients
117
15% high-net worth
Total advisors
2
of 1 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
59
Average account size
$193,722
About
Brown Financial Planning is a small, fee-only advisory firm serving primarily individual clients — including high-net-worth and non‑HNW households — as well as occasional small business and nonprofit accounts. The firm offers portfolio management and comprehensive financial planning services, delivering written plans, annual reviews, and separate consultations alongside managed accounts totaling roughly $22.7 million across about 117 clients.
The firm’s portfolio management is conducted on a non‑discretionary basis: Brown prepares ongoing recommendations, monitors accounts daily, and requires client approval before executing transactions rather than placing trades on clients’ behalf. Investment analysis combines fundamental and technical methods and may include equities, mutual funds, ETFs, bonds, options and, in rare instances, private placements; clients can impose investment restrictions and the firm does not aggregate client orders.
Notable distinctions include the firm’s emphasis on non‑discretionary relationships (an uncommon arrangement among peers), its routine recommendation of a single custody/trading platform whose proprietary research the firm uses, and its use of third‑party referral payments (generally a one‑time 15% share of initial fees). Additional outside‑business activities disclosed in the brochure — such as the principal’s contract work for another financial firm and ownership of rental properties — are identified as potential conflicts that the firm addresses through disclosure and due diligence.
Client services
Expertise
Fee options
Comprehensive Financial Plan $1,200 minimum; Annual Financial Plan Review $500 fixed fee
$50,000 - $175,000: 1.00% annually $175,001 - $375,000: 0.85% annually $375,001 - $675,000: 0.70% annually $675,001 - $900,000: 0.65% annually $900,001+: 0.50% annually
$250 per hour for Separate Financial Planning Consultations
Account minimum: $50,000 Fee-only: Comprehensive Financial Plan $1,200 minimum; Annual Financial Plan Review $500 fixed fee; Separate Financial Planning Consultations $250 hourly fee
Main office location
Brown Financial Planning LLC
Bay City MI, United States
Number of offices
1
Most active in
Michigan
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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