Behavior Shift
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$664,290
Total clients
2
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
2
Average account size
$332,145
About
Behavior Shift (Kevin and Melissa LLC dba Behavior Shift) is a fee‑only registered investment adviser formed in 2024 that provides discretionary investment management and financial planning to individual and high‑net‑worth clients. The firm’s client base includes a notable portion of non‑U.S. clients, a feature that is uncommon for independent solo advisers.
The firm combines Modern Portfolio Theory with behavioral‑finance principles and may employ third‑party model portfolios and Outside Managers to implement client strategies. Portfolios typically use ETFs, mutual funds, and individual securities, and the firm offers faith‑based security screening options (including a biblically aligned screening methodology) while accommodating client‑imposed investment restrictions in writing.
Behavior Shift operates as a single‑advisor practice with a relatively small reported asset base (the brochure reports $76,760 in discretionary assets as of December 31, 2024), making its significant non‑U.S. client exposure atypical among peers. The firm discloses outside business activities — including a role providing financial education and counseling to eligible service members and a small retail venture — and states these activities are segregated from its advisory services.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Debt management
Cash flow / budgeting
College savings (529s, UTMA, etc.)
Business sale tax planning
Occupation focus
Military & Veterans
Demographic focus
Values-based investing
Christian Faith Based
Fee options
Fixed fees for project-based financial planning range from $2,500 to $3,500; initial financial planning fee up to $2,500; ongoing financial planning fees range from $250 to $500 monthly.
$0 - $500,000: 0.75% $500,001+: 0.50%
$200 per hour for project-based financial planning.
Ongoing financial planning fees paid monthly in arrears, ranging from $250 to $500.
Fee-only: Fee-only firm; compensated solely by clients with no commissions or sales-related compensation.
Main office location
Behavior Shift
Hemet CA, United States
Number of offices
1
Most active in
Behavior Shift has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
LinkedIn
Facebook
Instagram
YouTube
Website
951-635-7687
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