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B.A. Roberts Financial Services, Inc.

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Client assets under management

$361,430,911

Clients

1,344

10% high-net worth

Advisors

3

of 8 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

448

Very High

Average account size

$268,922

About

Roberts Financial provides investment advisory, financial planning, retirement plan advisory and consulting services to high‑net‑worth and individual clients, families, trusts, estates, businesses and retirement plans, and also offers consulting services to brokerage customers under written agreements. The firm reports approximately $373.9 million in assets under management across discretionary and non‑discretionary accounts and delivers ongoing portfolio supervision and periodic client reporting.

Operating under a fiduciary standard, the firm employs primarily fundamental analysis with a generally long‑term orientation while retaining the flexibility to trade more actively when client objectives or market conditions warrant. Portfolios are built from mutual funds, ETFs, individual equities and fixed income, and may be managed internally or implemented through unaffiliated independent managers and an institutional custody and platform relationship to support execution and operations.

What is distinctive is the firm’s high client load relative to its advisor count—well over 400 clients per advisor—combined with a substantial AUM, which suggests a service model that relies on standardized processes, platform efficiencies, and delegation to independent managers to scale coverage. The firm’s offerings also include retirement‑plan fiduciary support (ERISA 3(21) monitoring, IPS design, participant education) and formal consulting relationships with brokerage customers, broadening its mix beyond typical individual wealth management.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Consulting

Expertise

Wealth management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Financial planning and consulting services may be offered as fixed fee engagements; retirement plan advisory fees may be billed at fixed annual rate.

Percentage

$0 - $499,999: 1.15% annually $500,000 - $999,999: 0.95% annually $1,000,000 - $2,999,999: 0.75% annually $3,000,000 - $3,999,999: 0.65% annually $4,000,000 - $9,999,999: 0.20% annually $10,000,000+: 0.10% annually

Project-based

Financial planning and consulting services at hourly rates up to $250 per hour

Other

Fee-only: Investment advisory fees based on tiered AUM schedule; financial planning hourly up to $250/hour or fixed fee; retirement plan advisory fees up to 0.75% annually or fixed fee; financial institution consulting fee 0.65% annually.

Main office location

B.A. Roberts Financial Services, Inc.

989 West Washington Street, Suite 101

Marquette MI 49855, United States

Number of offices

1

Most active in

Florida · Illinois · Louisiana · Michigan · Minnesota · Texas · Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Allen V

Series 65

Marquette, MI

B.A. Roberts Financial Services, Inc.

Allen Van De Kreeke is a financial advisor with B.A. Roberts Financial Services, Inc. He holds a Series 65 designation and has two years of industry experience. Prior to joining Roberts Financial, he worked at Erts Wealth Advisors, LLC and was involved with Made in Nature for seven years. B.A. Roberts Financial Services provides investment advisory and planning services to a diverse client base, including high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a fiduciary approach, combining internal management with independent managers and emphasizes a primarily long-term investment strategy.

Wealth management Founder/Business Owner
user avatar

Bruce R

CFP®, Series 63, Series 65

Marquette, MI

B.A. Roberts Financial Services, Inc.

Bruce Roberts is a CFP®-certified financial advisor with 32 years of industry experience. He is the principal at B.A. Roberts Financial Services, Inc. in Marquette, MI, and has previously worked at Erts Wealth Advisors, Sagepoint Financial, and American General Securities. Outside of his advisory role, he is a member of Circle of Trust Properties, LLC, which owns the building housing his office. Roberts Financial Services provides investment advisory and planning services to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios that combine internal management with independent managers and emphasizes a long-term investment approach with flexibility to adjust strategies as needed.

Wealth management Founder/Business Owner
user avatar

Jessica K

Series 65

Marquette, MI

B.A. Roberts Financial Services, Inc.

Jessica Kinonen is a financial advisor at B.A. Roberts Financial Services, Inc. with two years of industry experience. She holds a Series 65 designation and previously worked at Wealth Strategy Group for ten years. Kinonen serves as Vice President and Board Member of the Marquette County Police and Firefighters Fund. B.A. Roberts Financial Services provides investment advisory and planning services to individuals, families, trusts, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios through a combination of internal management and independent managers, with an emphasis on long-term investment strategies.

Wealth management Founder/Business Owner
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