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Bruce Roberts

Advisor at B.A. Roberts Financial Services, Inc.

Updated today

Location

Marquette, MI 49855

Credentials

CFP®, Series 63, Series 65

Industry experience

32 years

About

Bruce Roberts is a CFP®-certified financial advisor with 32 years of industry experience. He is the principal at B.A. Roberts Financial Services, Inc. in Marquette, MI, and has previously worked at Erts Wealth Advisors, Sagepoint Financial, and American General Securities. Outside of his advisory role, he is a member of Circle of Trust Properties, LLC, which owns the building housing his office. Roberts Financial Services provides investment advisory and planning services to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios that combine internal management with independent managers and emphasizes a long-term investment approach with flexibility to adjust strategies as needed.

Client services

Based on B.A. Roberts Financial Services, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Consulting

Expertise

Based on B.A. Roberts Financial Services, Inc.

Wealth management

Occupation focus

Based on B.A. Roberts Financial Services, Inc.

Founder/Business Owner

Fee options

Fixed

Financial planning and consulting services may be offered as fixed fee engagements; retirement plan advisory fees may be billed at fixed annual rate.

Percentage

$0 - $499,999: 1.15% annually $500,000 - $999,999: 0.95% annually $1,000,000 - $2,999,999: 0.75% annually $3,000,000 - $3,999,999: 0.65% annually $4,000,000 - $9,999,999: 0.20% annually $10,000,000+: 0.10% annually

Project-based

Financial planning and consulting services at hourly rates up to $250 per hour

Other

Fee-only: Investment advisory fees based on tiered AUM schedule; financial planning hourly up to $250/hour or fixed fee; retirement plan advisory fees up to 0.75% annually or fixed fee; financial institution consulting fee 0.65% annually.

Location

989 West Washington Street, Suite 101

Marquette, MI 49855

Most active in

Michigan

Work history

Erts Wealth Advisors, Llc

2018 - Present (8 years)

Sagepoint Financial, Inc.

2009 - 2018 (9 years)

Aig American General Life Insurance Company

2002 - 2018 (16 years)

American General Securities Incorporated

2002 - 2018 (16 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Daniel K

ChFC®, Series 63, Series 65

Marquette, MI

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Daniel Kill is the principal of DV Kill Advisory Services, LLC, an independent firm based in Marquette, MI. He holds the ChFC® designation and has 16 years of industry experience. Prior to founding his firm in 2014, he worked at Ohlmann Investment Advisors LLC and has been involved with Northern Michigan University, Ore Dock BotEco Center, and Immanuel Lutheran Church. DV Kill Advisory Services provides portfolio management and financial planning to individual and high-net-worth clients, offering tailored investment supervisory services that include a broad range of asset classes and both fundamental and technical analysis. The firm also offers commissionable insurance products alongside advisory services, disclosing this as a potential conflict of interest, and manages accounts that often incorporate advanced trading strategies.

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Amy B

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Marquette, MI

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General retirement planning Retirement income strategy Social Security optimization General tax planning Founder/Business Owner Gen X (Born 1965-1980)
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Dane N

Series 65, Series 66

Marquette, MI

Northern Edge Wealth Management

Dane Nelson is an advisor at Northern Edge Wealth Management in Marquette, MI, holding Series 65 and Series 66 licenses. He began his financial advisory career in 2025 after working for Robert Half International from 2014 to 2025. Northern Edge Wealth Management is an SEC-registered investment adviser serving qualified retirement plans, pooled vehicles, institutional clients, and individual high-net-worth clients. The firm uses a personalized, research-driven investment approach focused on long-term equity orientation, fundamental analysis, and allocation across equities, fixed income, and cash, while also recommending and monitoring external money managers for client portfolios.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k)
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Allen V

Series 65

Marquette, MI

B.A. Roberts Financial Services, Inc.

Allen Van De Kreeke is a financial advisor with B.A. Roberts Financial Services, Inc. He holds a Series 65 designation and has two years of industry experience. Prior to joining Roberts Financial, he worked at Erts Wealth Advisors, LLC and was involved with Made in Nature for seven years. B.A. Roberts Financial Services provides investment advisory and planning services to a diverse client base, including high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a fiduciary approach, combining internal management with independent managers and emphasizes a primarily long-term investment strategy.

Wealth management Founder/Business Owner
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Marquette, MI

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Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k)
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Jessica K

Series 65

Marquette, MI

B.A. Roberts Financial Services, Inc.

Jessica Kinonen is a financial advisor at B.A. Roberts Financial Services, Inc. with two years of industry experience. She holds a Series 65 designation and previously worked at Wealth Strategy Group for ten years. Kinonen serves as Vice President and Board Member of the Marquette County Police and Firefighters Fund. B.A. Roberts Financial Services provides investment advisory and planning services to individuals, families, trusts, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios through a combination of internal management and independent managers, with an emphasis on long-term investment strategies.

Wealth management Founder/Business Owner
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