Applied Advisor
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
This total excludes 67 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
127
50% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
127
Very HighAverage account size
$0
About
Applied Advisor provides fee-only, project-based financial planning and tax preparation to individuals and families with invested assets up to $5 million. Typical clients are pre-retired, salaried professionals earning roughly $115,000–$250,000 who are generally expected to implement recommendations on their own.
The firm favors a buy-and-hold investment approach implemented primarily with no-load mutual funds and ETFs, using model portfolios that are tailored for diversification, tax considerations, and periodic rebalancing. Advice and analysis are delivered on an hourly/project basis and supported by third‑party software; Applied Advisor does not custody or actively manage client accounts.
Notably, Applied Advisor does not provide ongoing portfolio management for individual client accounts and does not charge percentage‑of‑AUM fees, relying instead on hourly and project fees for its planning work. A substantial portion of the practice is tax preparation (seasonally heavier in the first quarter), and the firm does not accept commissions, which may make it atypical among peers that offer asset management or AUM-based billing.
Client services
Financial planning
Selection of other advisers
Tax preparation
Expertise
Cash flow / budgeting
College savings (529s, UTMA, etc.)
General retirement planning
General tax planning
General estate planning guidance
Occupation focus
Retired
Demographic focus
Mid-Career Professionals
Fee options
Flat project minimum fee of $285 for projects lasting 60 minutes or less; $300 minimum for tax preparation projects during specified period
$285/hour for financial planning and investment advisory projects; $300/hour for tax preparation projects (Feb 24, 2026 - Dec 31, 2026)
Account minimum: $285 minimum for all hourly engagements (except tax preparation projects between Feb 24, 2026 and Dec 31, 2026 where minimum is $300) Minimum fee: $285 minimum charge for financial planning or investment advisory projects; $300 minimum for tax preparation projects (Feb 24, 2026 - Dec 31, 2026) Fee-only: Hourly fees charged at $285/hour for financial planning and investment advisory projects; $300/hour for tax preparation projects (Feb 24, 2026 - Dec 31, 2026)
Main office location
Applied Advisor
San Francisco CA, United States
Number of offices
1
Most active in
Applied Advisor has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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