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Applied Advisor

Updated today

Client assets under management

$0

Clients

127

50% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

127

Very High

Average account size

$0

About

Applied Advisor provides fee-only, project-based financial planning and tax preparation to individuals and families with invested assets up to $5 million. Typical clients are pre-retired, salaried professionals earning roughly $115,000–$250,000 who are generally expected to implement recommendations on their own.

The firm favors a buy-and-hold investment approach implemented primarily with no-load mutual funds and ETFs, using model portfolios that are tailored for diversification, tax considerations, and periodic rebalancing. Advice and analysis are delivered on an hourly/project basis and supported by third‑party software; Applied Advisor does not custody or actively manage client accounts.

Notably, Applied Advisor does not provide ongoing portfolio management for individual client accounts and does not charge percentage‑of‑AUM fees, relying instead on hourly and project fees for its planning work. A substantial portion of the practice is tax preparation (seasonally heavier in the first quarter), and the firm does not accept commissions, which may make it atypical among peers that offer asset management or AUM-based billing.

Client services

Financial planning Selection of other advisers Tax preparation

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning General tax planning General estate planning guidance

Occupation focus

Retired

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Flat project minimum fee of $285 for projects lasting 60 minutes or less; $300 minimum for tax preparation projects during specified period

Project-based

$285/hour for financial planning and investment advisory projects; $300/hour for tax preparation projects (Feb 24, 2026 - Dec 31, 2026)

Other

Account minimum: $285 minimum for all hourly engagements (except tax preparation projects between Feb 24, 2026 and Dec 31, 2026 where minimum is $300) Minimum fee: $285 minimum charge for financial planning or investment advisory projects; $300 minimum for tax preparation projects (Feb 24, 2026 - Dec 31, 2026) Fee-only: Hourly fees charged at $285/hour for financial planning and investment advisory projects; $300/hour for tax preparation projects (Feb 24, 2026 - Dec 31, 2026)

Main office location

Applied Advisor

San Francisco CA, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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