AJF Capital Management, Inc. logo

AJF Capital Management, Inc.

Updated today

Client assets under management

$174,044,027

Clients

280

35% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

70

High

Average account size

$621,586

About

AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations and corporations, providing discretionary and non‑discretionary wealth management, retirement, estate and tax planning, risk management, and standalone financial planning. The firm reports managing approximately $178.5 million in client assets and serves a client base that includes both retail investors and institutional entities.

AJF’s core investment approach uses Modern Portfolio Theory and an asset‑allocation core with satellite holdings, offering advisor‑directed strategies labeled SAM (Sustainable Asset Management), TAM (Traditional Asset Management), and SIP (Strategic Investment). It also offers the AJF Alpha Portfolio, a more concentrated, high‑conviction strategy that uses technical analysis and more frequent trading, and its SAM program applies ESG screening using sources such as GS Sustain, Morningstar and Bloomberg Sustain.

Notably, AJF acts as an advisor‑director within the WealthPort Wrap program—sponsoring multiple advisor‑directed wrap strategies—which is less common among similar team firms, and it recently added a non‑discretionary advisory service that provides quarterly trade recommendations for clients to execute. Its personnel are also registered representatives of Cambridge Investment Research (CIR) and may receive commission and insurance compensation when acting in that capacity; the brochure discloses this conflict and notes AJF’s policy on mutual fund 12b‑1 fees.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management ESG / Sustainable investing

Occupation focus

Executive

Demographic focus

HENRY (High Earners, Not Rich Yet)

Fee options

Fixed

Negotiable fixed fees for financial planning depending on complexity and scope

Percentage

$100,000 - $499,000: 1.40% $500,000 - $999,999: 1.25% $1,000,000+: 1.00% $250,000+: 2.00% $25,000+: 0.90% $250,000 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.75% $5,000,001+: 0.50% $1,000 - $500,000: 0.45% $500,001 - $1,000,000: 0.35% $1,000,000+: 0.25%

Commissions

Advisers also act as registered representatives earning commissions on securities transactions and variable annuities sales, separate from advisory fees

Project-based

Financial planning services at $150 per hour

Other

Account minimum: $100,000 for AJF Traditional/Sustainable Asset Management strategies, $25,000 for AJF Strategic Investment strategy, $250,000 for AJF Alpha Portfolio, $250,000 for Non-Discretionary Investment Advisory Fee-only: Financial planning services typically $150 per hour with a minimum of $2,500; also negotiable fixed fees on case-by-case basis

Main office location

AJF Capital Management, Inc.

211 East 43 Rd St., Suite 2004

New York NY 10017, United States

Number of offices

2

Most active in

California · Florida · Louisiana · New Jersey · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Holly N

Series 66

New York, NY

AJF Capital Management, Inc.

Holly Nahar is a financial advisor at AJF Capital Management, Inc. with four years of industry experience. She holds a Series 66 designation and has worked at Cambridge Investment Research, Osaic Wealth, and American Portfolios Financial Services. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations. The firm manages approximately $178.5 million in client assets and employs a core investment approach based on Modern Portfolio Theory, offering various advisor-directed strategies including sustainable and high-conviction options.

Wealth management ESG / Sustainable investing Executive HENRY (High Earners, Not Rich Yet)
user avatar

Andrew F

CFP®, Series 63

New York, NY

AJF Capital Management, Inc.

Andrew Friedman is a CFP® certified financial advisor with 43 years of industry experience. He has been with AJF Capital Management, Inc. since 1991 and has previously worked at American Portfolios Financial Services, Osaic Wealth, Inc., and Cambridge Investment Research, Inc. based in New York, NY. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations, offering a range of wealth management, retirement, estate, and tax planning services. The firm employs a core investment approach based on Modern Portfolio Theory combined with advisor-directed strategies and ESG screening, managing approximately $178.5 million in client assets.

Wealth management ESG / Sustainable investing Executive HENRY (High Earners, Not Rich Yet)
user avatar

Steven B

Series 63, Series 65

St Augustine, FL

AJF Capital Management, Inc.

Steven Brennan is a financial advisor at AJF Capital Management, Inc. with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Cambridge Investment Research, Osaic Wealth, American Portfolios Financial Services, and Morgan Stanley. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations, offering wealth management, retirement, estate and tax planning, risk management, and standalone financial planning. The firm employs a core asset-allocation approach with satellite holdings and offers multiple advisor-directed strategies, including sustainable and high-conviction portfolios.

Wealth management ESG / Sustainable investing Executive HENRY (High Earners, Not Rich Yet)
user avatar

John R

Series 66

New York, NY

AJF Capital Management, Inc.

John Romano is a financial advisor at AJF Capital Management, Inc. with seven years of industry experience. He holds a Series 66 designation and has worked at firms including Cambridge Investment Research, Osaic Wealth, and American Portfolios Financial Services. Romano has a background that includes roles outside finance, such as positions at CBRE, Inc. and Cutlass Industrial, Inc. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations. The firm provides discretionary and non-discretionary wealth management, retirement, estate and tax planning, risk management, and standalone financial planning, managing approximately $178.5 million in client assets. Their investment approach incorporates Modern Portfolio Theory with asset-allocation core and satellite holdings, offering strategies such as Sustainable Asset Management (SAM), Traditional Asset Management (TAM), and Strategic Investment (SIP).

Wealth management ESG / Sustainable investing Executive HENRY (High Earners, Not Rich Yet)
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