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Holly Nahar

Advisor at AJF Capital Management, Inc.

Updated today

Location

New York, NY 10017

Credentials

Series 66

Industry experience

4 years

About

Holly Nahar is a financial advisor at AJF Capital Management, Inc. with four years of industry experience. She holds a Series 66 designation and has worked at Cambridge Investment Research, Osaic Wealth, and American Portfolios Financial Services. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations. The firm manages approximately $178.5 million in client assets and employs a core investment approach based on Modern Portfolio Theory, offering various advisor-directed strategies including sustainable and high-conviction options.

Client services

Based on AJF Capital Management, Inc.

Financial planning Portfolio management Pension consulting

Expertise

Based on AJF Capital Management, Inc.

Wealth management ESG / Sustainable investing

Occupation focus

Based on AJF Capital Management, Inc.

Executive

Demographic focus

Based on AJF Capital Management, Inc.

HENRY (High Earners, Not Rich Yet)

Fee options

Fixed

Negotiable fixed fees for financial planning depending on complexity and scope

Percentage

$100,000 - $499,000: 1.40% $500,000 - $999,999: 1.25% $1,000,000+: 1.00% $250,000+: 2.00% $25,000+: 0.90% $250,000 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.75% $5,000,001+: 0.50% $1,000 - $500,000: 0.45% $500,001 - $1,000,000: 0.35% $1,000,000+: 0.25%

Commissions

Advisers also act as registered representatives earning commissions on securities transactions and variable annuities sales, separate from advisory fees

Project-based

Financial planning services at $150 per hour

Other

Account minimum: $100,000 for AJF Traditional/Sustainable Asset Management strategies, $25,000 for AJF Strategic Investment strategy, $250,000 for AJF Alpha Portfolio, $250,000 for Non-Discretionary Investment Advisory Fee-only: Financial planning services typically $150 per hour with a minimum of $2,500; also negotiable fixed fees on case-by-case basis

Location

211 East 43 Rd St., Suite 2004

New York, NY 10017

Most active in

New York

Work history

Cambridge Investment Research, Inc.

2024 - Present (2 years)

OSAIC

2024 - 2024 (1 year)

American Portfolios Financial Services, Inc.

2022 - 2024 (2 years)

AJF Capital Management Inc.

2018 - Present (8 years)

Baruch College

2016 - 2020 (4 years)

Blank Financial

2015 - 2017 (2 years)

Richmond Hill High School

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jori G

Series 7, Series 63, Series 65, Series 24

New York, NY

Guzhuna Asset Management

Jori Guzhuna is a financial strategist and founder of Guzhuna Asset Management, an independent registered investment advisory firm serving a select clientele of entrepreneurs, executives, and multi-generational families. His philosophy is rooted in a disciplined bottom-up approach to wealth management. Every client engagement begins with risk management and asset protection—ensuring the foundation is secure—followed by strategic tax mitigation. From there, planning expands into investment strategy, capital deployment, and long-term legacy design. Operating under a fiduciary standard, Jori provides objective, conflict-free advice with no proprietary products or commission-driven incentives. His work integrates institutional-grade investment access with advanced planning techniques, enabling clients to preserve, grow, and transfer wealth with precision. He is also recognized for implementing sophisticated investment approaches typically reserved for institutional environments. These strategies are designed to enhance efficiency, manage downside exposure, and create more controlled outcomes across varying market conditions—while remaining aligned with each client’s overall risk profile and objectives. Known for discretion and strategic clarity, Jori architects comprehensive financial structures designed to withstand complexity and deliver enduring results across generations.

General tax planning Business sale tax planning Wealth management Active portfolio management Entity structure planning (LLC, S-Corp) Executive Doctor or Medical Professional Founder/Business Owner Real Estate Professional Self-Employed HENRY (High Earners, Not Rich Yet) Established Professionals Approaching retirement

Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

Eric S

CFP®, AIF®

New York, NY

Retirable

Eric Schwartz is a Senior Financial Advisor and CERTIFIED FINANCIAL PLANNER™ professional with over seven years of experience supporting clients through retirement planning and broader financial decision-making. His work spans retirement income planning, insurance planning, estate considerations, tax-aware strategies, and comprehensive financial planning. Before joining Retirable, Eric held planning and leadership roles at several financial firms, including Drucker Wealth Management and Mid Atlantic Retirement Planning Specialist. Across these roles, he worked closely with individuals and families to develop and monitor long-term financial strategies, with a particular focus on retirement transitions and ongoing planning needs. Eric earned a bachelor’s degree in Financial Planning and Finance from the University of Delaware. He obtained his CFP® certification and Accredited Investment Fiduciary® (AIF®) designation in 2022, reflecting his commitment to professional standards, fiduciary responsibility, and ongoing education. Eric takes a holistic approach to financial planning, working with clients to understand their goals, concerns, and financial circumstances so they can move forward with clarity and confidence as they plan for the next stage of life.

General retirement planning Retirement income strategy Retirement withdrawal strategies Wealth management Life insurance needs analysis Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Established Professionals Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)

Treva N

Series 66

New York, NY

Retirable

Treva Nostdahl is a Fiduciary Financial Advisor who focuses on helping clients plan for retirement with clarity and confidence. She specializes in retirement income planning and goals-based financial planning, working closely with individuals to build strategies that align with their long-term priorities. Before joining Retirable, Treva worked at Oppenheimer & Co. Inc., where she supported financial advisors and their clients with retirement planning, account management, and ongoing financial guidance. Her experience spans both client-facing work and behind-the-scenes planning, giving her a well-rounded perspective on the financial planning process. Treva holds a B.S. in Business Administration with an emphasis in Finance and a minor in Communication from Regis University in Denver. She is known for her clear, thoughtful approach and her ability to explain complex financial topics in a way that helps clients feel informed and supported as they plan for retirement.

Retirement income strategy Income planning Social Security optimization Retired Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Values-based investing Behavioral coaching / decision support
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Phillip D

Series 65

Staten Island, NY

Heartland Northeast LLC

Phillip Defranco is the Managing Member and Chief Compliance Officer of Heartland Northeast LLC, holding a Series 65 designation with one year of industry experience. He has prior experience at Kornett, Inc. and is the owner of Northeast Advocacy Network, Inc., where he also serves as a licensed insurance agent. Heartland Northeast LLC provides investment advisory and portfolio management services to individual and high-net-worth clients, utilizing a combination of analytical methods focused on long-term trading and tailored model allocations. The firm offers both discretionary and non-discretionary management and sponsors a wrap fee program.

Annuities
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Zachary H

Series 65

Brooklyn, NY

Hilty Wealth Management LLC

Zachary Hilty is the sole advisor at Hilty Wealth Management LLC in Brooklyn, NY, with two years of industry experience. He holds a Series 65 credential and has worked in talent development and photography roles at the Billy Farrell Agency alongside his advisory practice. Hilty Wealth Management provides discretionary portfolio management and investment advice to individuals, high-net-worth clients, and other registered investment advisers. The firm focuses primarily on equities, exchange-traded funds, and equity options strategies, using both fundamental and technical analysis within documented client risk frameworks.

Options & derivatives strategies
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