AJA Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$23,899,977
Total clients
139
3% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
139
Average account size
$171,942
About
Aja Financial provides discretionary investment management and both project-based and ongoing comprehensive financial planning to individuals, high-net-worth individuals, and other investment advisers. The firm also supports advisor-guided 529 accounts and discloses that Alabama CollegeCounts 529 Advisor-Guided assets are not included in its reported AUM or fee calculations.
The firm’s investment approach is grounded in Modern Portfolio Theory and primarily implements passive portfolios using mutual funds and exchange-traded funds, while identifying cyclical analysis as its primary method of investment analysis. Portfolios are constructed around client-specific asset-allocation targets established through conversations about goals and risk tolerance, reviewed regularly, and the firm states it does not impose a minimum account size.
A distinguishing feature noted in the brochure is that the firm’s principal is a licensed life insurance agent and may offer life insurance, fixed annuities, and variable annuities in addition to advisory services, a capability the firm discloses separately from advisory compensation. The brochure also discloses participation in Schwab’s institutional advisor program, use of multiple custodians (including a state 529 program manager), and that the principal maintains outside service as a U.S. Navy reservist.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
College savings (529s, UTMA, etc.)
Debt management
Cash flow / budgeting
Fee options
Project-Based Financial Planning fixed fees range between $500 and $1,500; Financial Plan Change/Update fees range between $250 and $1,000
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.80% $1,000,001+: 0.70%
Main office location
AJA Financial LLC
Opelika AL, United States
Number of offices
2
Most active in
AJA Financial LLC has reported serving >5 clients in these states in the last 12 months.
Alabama · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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