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Greenup Wealth

Updated today

Client assets under management

$894,369,072

Clients

973

30% high-net worth

Advisors

18

of 20 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

54

Typical

Average account size

$919,187

About

Greenup Street Wealth Management (doing business as Greenup Wealth) provides portfolio management and ongoing financial planning to individuals (including high‑net‑worth clients), charitable organizations, and business entities. The firm manages both discretionary and non‑discretionary accounts, prepares individualized Investment Policy Statements, and may direct clients to third‑party advisers.

The firm uses a mix of analysis methods—charting, cyclical, fundamental, quantitative, technical, and modern portfolio theory—and implements strategies ranging from long‑term buy‑and‑hold to short‑term trading, short sales, margin and options. For assets not held in its custody (such as 401(k)s and HSAs) Greenup leverages an Order Management System (Pontera) to pursue tax‑efficient asset location and opportunistic rebalancing.

Noteworthy features in the brochure include an affiliated insurance agency, GreenUp Protection Solutions LLC, which partners with One Resource Group and may share commissions on insurance referrals (a disclosed potential conflict), and the availability of credit solutions through Goldman Sachs Select. The firm also discloses use of private placements, venture capital funds, commodities and precious‑metal ETFs, and that it engages third‑party promoters (including named referral sources) for client acquisition, practices that broaden its services relative to many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Active portfolio management Private / alternative investments

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Fee options

Fixed

Flat fee financial planning: $3,000 (negotiable)

Percentage

$0 - $500,000: 1.25% $500,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.45%

Subscriptions

Financial planning subscription fee: $250 per month

Other

Fee-only: Financial planning fees: $250 per month (monthly basis) or flat fee $3,000 (negotiable, at firm's discretion)

Main office location

Greenup Wealth

7300 W 110 Th Street, Suite 700

Overland Park KS 66210, United States

Number of offices

3

Most active in

Alabama · Arkansas · California · Colorado · Florida · Georgia · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nebraska · New Hampshire · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

Samuel S

Series 63, Series 66

White Bear, MN

Greenup Wealth

Sam Schuette is a seasoned wealth advisor with over two decades of experience helping individuals and families plan for financial security and life milestones. As Vice President and Wealth Advisor at GreenUp Wealth Management, Sam works with clients to develop financial strategies tailored to their goals — including retirement planning, investment guidance, and overall wealth management.  Before joining GreenUp, Sam spent more than a decade at Scottrade, Inc., where he built strong client relationships and led teams of investment professionals. He also served in financial advisory and wealth planning roles at several other firms, bringing a depth of practical experience across markets, financial planning disciplines, and client service.  Sam holds a Bachelor of Science in Agriculture & Food Business Management with a focus in Finance from the University of Minnesota. Outside of work, he enjoys time with his family, outdoor activities, and community engagement.

Wealth management General retirement planning Income planning General tax planning General estate planning guidance Retired Executive Founder/Business Owner Self-Employed Consultant Approaching retirement Established Professionals Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)
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Matthew K

Series 66

Omaha, NE

Greenup Wealth

Matthew Kitzman is a financial advisor at Greenup Wealth with 16 years of industry experience. He holds the Series 66 designation and has previously worked at Financial Engines Advisors L.L.C., One Capital Management, LLC, and Tmfs Advisors, LLC. Outside of advising, he is involved in managing a small residential rental property business. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, offering discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, combining in-house management with selected external managers, and provides services for both custodial and non-custodial assets.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Barbara D

Series 63, Series 65, Series 66

Sanfod, FL

Greenup Wealth

Barbara Deboer is a financial advisor at Greenup Wealth with 31 years of industry experience. She holds the Series 63, Series 65, and Series 66 designations. Prior to joining Greenup Wealth in 2023, she worked at Regal Securities for ten years. Greenup Wealth serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies, including fundamental and quantitative analysis, and supplements in-house management with selected third-party managers when appropriate.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Victoria B

CFP®, Series 66

Austin, TX

Greenup Wealth

Victoria Burress is a CFP® and holds a Series 66 license with seven years of industry experience. She is currently with Greenup Wealth, having previously worked at Austin Asset and Charles Schwab. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including both in-house and third-party management, and offers services for non-custodial assets using an order management system.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Michael M

Series 66

Overland Park, KS

Greenup Wealth

Michael Mitchell is a financial advisor at Greenup Wealth with 16 years of industry experience. He holds the Series 66 designation and has worked previously at Spotlight Asset Group, Inc. and Creative Planning. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies, including fundamental and quantitative analysis, and supplements its management with selected third-party managers when appropriate.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Grace A

CFA®, Series 63

Cleveland Heights, OH

Greenup Wealth

Grace Arnold is a CFA® charterholder with 10 years of industry experience. She is currently with Greenup Street Wealth Management LLC, where she has worked since 2024. Her prior experience includes roles at American Century Investment Services, Inc., Ameriflex, and American Century Investments. Outside of her financial advisory work, she co-constructed a syndicated crossword puzzle published through Andrews McMeel Universal. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, providing discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, often seeking discretionary trading authority and supplementing in-house management with selected third-party managers.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Christopher U

Series 65

Overland Park, KS

Greenup Wealth

Christopher Underwood is a financial advisor at Greenup Street Wealth Management with two years of industry experience. He holds a Series 65 designation and has worked at several firms, including Wealthcare Advisory Partners and The Accounting Lab. Outside of advising, he is involved in insurance sales. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and strategies, including fundamental and quantitative analysis, options, and direct indexing, and supplements in-house management with selected external managers.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Anthony S

Series 63, Series 66

Overland Park, KS

Greenup Wealth

Anthony Schmitt is a financial advisor at Greenup Wealth with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Regal Securities, Research Based Solutions, Spotlight Asset Group, and Scottrade Investment Management. Outside of finance, he serves as the Technical Director on the board of the Kolping Kicks Soccer Club and is a board member at Holy Child Catholic Grade School. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, providing discretionary portfolio management, financial planning, and access to third-party managers. The firm employs a range of analytical methods and strategies, including fundamental and quantitative analysis, and integrates affiliated insurance and tax services alongside its investment offerings.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Dennis G

Series 63, Series 66

Overland Park, KS

Greenup Wealth

Dennis Goodwin is a financial advisor at Greenup Wealth with 26 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at American Century Investment Services Inc. from 2014 to 2022. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, providing discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies, including options and direct indexing, and also offers affiliated insurance and tax services.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Kyle B

CFP®, Series 63

Overland Park, KS

Greenup Wealth

Kyle Barclay is a CFP® professional with 15 years of industry experience. He has worked at Greenup Street Wealth Management since 2021 and previously spent 11 years at American Century. Kyle holds the Series 63 designation and is based in Overland Park, KS. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including long- and short-term trading, options, and direct indexing, and offers services for both custodial and non-custodial assets.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Antonio M

CFP®, Series 63, Series 65

Overland Park, KS

Greenup Wealth

Antonio Marquez is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Greenup Wealth. He previously worked at American Century Investment Services, Inc. for six years before joining Greenup Street Wealth Management LLC in 2021. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including fundamental and quantitative analysis, and integrates affiliated services such as insurance and tax resources into its business model.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Bradley S

CFP®, Series 63

Overland Park, KS

Greenup Wealth

Bradley Skluzacek is a Certified Financial Planner (CFP®) with 12 years of industry experience. He is currently with Greenup Wealth, where he has worked since 2022, following eight years at American Century Investments Services Inc. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by offering discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies and provides services that include management of non-custodial assets through tax-efficient asset location and rebalancing.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Michael M

Series 65

Overland Park, KS

Greenup Wealth

Michael Mercer is a Series 65-licensed financial advisor with two years of industry experience, currently with Greenup Wealth. His prior roles include positions at Gateway First Bank, Wyndham Capital, Farmers Bank and Trust, and Lockton Investment Securities. Greenup Wealth serves individual and high-net-worth clients, charitable organizations, and business entities, providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including fundamental and quantitative analysis, and offers services that extend to non-custodial accounts such as 401(k)s and HSAs.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Brad T

Series 63, Series 66

Bradenton, FL

Greenup Wealth

Brad Tatar is a financial advisor at Greenup Wealth with 17 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at firms including Scottrade and TD Ameritrade. Tatar is also associated with Spotlight Asset Group, Inc. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies and uses order management systems to optimize tax efficiency and asset allocation.

Options & derivatives strategies Active portfolio management Private / alternative investments
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