Keith Lavielle

Advisor at Merrill

Updated today
Merrill logo

Firm

Merrill

Location

Saginaw, MI 48604

Credentials

Series 66

Industry experience

11 years

About

Keith LaVielle, CFP®, is a Wealth Management Advisor and First Vice President with Merrill in Saginaw, Michigan. Since joining Merrill in 2014, he has provided customized financial planning and investment guidance tailored to each client’s individual goals. His expertise spans retirement planning, college education funding, estate planning, tax minimization strategies, philanthropic planning, and portfolio management services. Keith’s comprehensive, goals-based approach integrates the financial planning knowledge of Merrill with the investment and banking resources available through Bank of America.

Keith holds a Bachelor of Arts in Business Administration with a major in Personal Financial Planning from Central Michigan University. He is a CERTIFIED FINANCIAL PLANNER® professional and a Personal Investment Advisor. Throughout his career, he has helped individuals and families develop personalized financial strategies to manage wealth, plan for retirement, and transfer assets to future generations. His practice emphasizes long-term relationships built on trust, transparency, and thoughtful guidance.

Residing in Saginaw Township with his wife and their two dogs, Keith is active in the Great Lakes Bay Area community. He currently serves on the board of the Saginaw Basin Land Conservancy and is a member of the Leadership Saginaw County Class of 2019. Outside of his professional role, Keith’s personal interests include baseball, camping, cooking, fishing, football, hiking, scuba diving, spending time with family, and woodworking.

Client services

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance Charitable giving & philanthropy General tax planning

Work history

Bank Of America, N.a.

2014 - Present (12 years)

Merrill Lynch, PIERCE, FENNER & SMITH INCORPORATED

2014 - Present (12 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Matthew L

Series 66

Bay City, MI

Edward Jones

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner

Michael E

Series 63, Series 65

Saginaw, MI

Merrill

Michael Elliott is a Wealth Management Advisor with Merrill Lynch Wealth Management. He focuses on connecting clients to the people, planning, and processes that align with their unique financial ambitions. Michael works closely with clients to help them plan and fund children’s education, prepare for retirement and potential healthcare expenses, and develop personalized strategies aimed at achieving long-term family goals. Michael holds professional designations as a Chartered Retirement Planning Counselor (CRPC) and a Personal Investment Advisor (PIA). He earned his High School Diploma from Saginaw High School. His approach emphasizes simplicity and transparency in wealth planning, ensuring clients feel confident and informed throughout the process. As a Merrill advisor, Michael prioritizes integrating all aspects of a client’s financial life to focus on the goals that matter most.

Wealth management College savings (529s, UTMA, etc.) General retirement planning Medicare planning Early retirement planning

David M

Series 66

Frankenmuth, MI

Edward Jones

Retirement income strategy College savings (529s, UTMA, etc.)

Julianne G

Series 63, Series 66

Bay City, MI

Merrill

Julianne Gwizdala is a Wealth Management Advisor with Merrill Lynch Wealth Management. She has been with Merrill Lynch for over 20 years and is part of The Weisshaut Group, working closely with affluent families in Boca Raton, Florida, and guiding multiple generations to define their financial objectives and implement tailored strategies. Her professional designations include Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Julianne's role emphasizes providing customized advice and disciplined investment approaches to support clients' financial goals. Julianne resides in Coral Springs, Florida, and enjoys spending time with family and traveling.

Wealth management Retirement income strategy Income planning General retirement planning

Jesse L

Series 66

Saginaw, MI

Merrill

Jesse Lillard is a Senior Financial Advisor with Merrill Lynch Wealth Management based in Saginaw, Michigan. He specializes in helping successful professionals and entrepreneurs prepare for retirement, manage career transitions, and navigate complex financial decisions. Jesse and his team provide client-focused guidance across areas such as personal retirement planning, portfolio management, liquidity management, tax minimization, small business strategies, and special needs planning. With over a decade of experience since joining Merrill Lynch in 2012, Jesse builds tailored financial strategies grounded in understanding each client’s unique priorities. He holds the Certified Plan Fiduciary Advisor (CPFA), Certified Exit Planning Advisor (CEPA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA) designations. Jesse earned his Bachelor’s Degree, Cum Laude, from Wayne State University. Outside of his professional work, Jesse is active with the Midland Noon Rotary Club. He spends time with his wife and two children, sharing interests that include Michigan State basketball, music, fishing, and outdoor activities. Jesse’s personal philosophy centers on aligning clients’ financial lives with what matters most to them by developing clear, practical strategies to help them move forward with confidence.

Retirement income strategy General retirement planning Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Income planning Founder/Business Owner Mid-Career Professionals Parents

Mary H

CFP®, Series 63, Series 66

Essexville, MI

Edward Jones

Retirement income strategy Wealth management Business ownership considerations Business exit / sale strategy Business succession planning Founder/Business Owner Intergenerational Families
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