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Joey Martin

Advisor at Simplicity wealth

Updated today
Simplicity wealth logo

Firm

Simplicity wealth

Location

Pearland, TX

Credentials

Series 63, Series 65

Industry experience

12 years

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Fee options

Fixed

Fixed financial planning fees generally range from $1,000 to $5,000, negotiable and case-by-case.

Percentage

$0+: 0.10% to 2.00% (advisory fees typically based on a percentage of assets under management) $0+: 0.10% to 0.60% (Platform Fee for Managed Account Program) $0+: 0.00% to 1.00% (Model Manager Fees) $0+: 0.00% to 1.00% (Independent Manager Fees) $0+: 0.10% per annum (Tax Overlay Service Fee) $0+: 0.10% per annum (Socially Responsible Investing Service Fee) $0+: 0.10% per annum (Index Replication Service Fee)

Project-based

Hourly financial planning fees between $50 and $400 per hour.

Other

Fee-only: Financial planning fees charged on fixed or hourly basis; hourly fees range from $50 to $400 per hour; fixed fees generally range from $1,000 to $5,000.

Work history

The Leaders Group DBA Simplicity Investments

2025 - Present (1 year)

Simplicity Wealth

2025 - Present (1 year)

American Trust Investment Services

2022 - 2025 (3 years)

Soar Financial LLC

2022 - 2025 (3 years)

GWN Securities Inc.

2019 - 2022 (3 years)

Ameritas Investment Corp.

2017 - 2019 (2 years)

Capital Choice Investment Advisers, Inc.

2017 - 2017 (1 year)

J Martin Financial Services

2017 - Present (9 years)

Capital Choice Financial Services

2015 - 2019 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Cameron F

CFP®

Missouri City, TX

Folse Financial

My name is Cameron Folse, and I am the founder of Folse Financial. I believe that professional financial advice should be simple and streamlined. Our focus is on flat fees, a modern digital experience, and fiduciary advice. After over 6 years in the financial services industry, I realized that the industry has a transparency problem. Many clients do not know how much they pay their advisor, either through insurance commissions or through investment management fees. Whether the fees are high, low, or just right, people should know exactly how much they are paying so they can be able to decide for themselves if what they are paying for is worth it. That is why Folse Financial is founded on flat, clear fees that are based on the complexity of your situation, not how much you decide to invest with us. I also pride myself on giving fiduciary advice. One thing many people don't know is that some advisors are not always fiduciaries. Some advisors wear several hats, and are only legally fiduciaries when making certain types of recommendations. With the CERTIFIED FINANCIAL PLANNER® certification, we are required to be fiduciaries at all times. In today's world, it's not enough to have transparent fees and give excellent advice. Clients also deserve a digital experience as well. We have set up systems to allow clients to view their entire financial picture in one place and allow them to track their progress towards their planning goals. The process of opening accounts and signing paperwork is entirely digitalized, saving hours of time for my clients and for myself. These are our 3 focuses for our business. Let us know if there's a way we can help you!

General retirement planning Retirement income strategy Income planning Founder/Business Owner HENRY (High Earners, Not Rich Yet) FIRE (Financial Independence Retire Early) Gen Y/Millennials (Born 1980-1995)

Zach L

CFP®

League City, TX

ANCAP Financial

I'm a fee-only, flat-fee financial planner who specializes in servicing retired couples and business owners. I live in League City, TX with my beautiful wife and daughter. I pride myself in the extensiveness of my financial plans, especially when it comes to tax planning. From beginning to end, I work with my clients to make sure that their path forward is crystal clear. I execute all action steps needed to put their roadmap into reality and help them avoid common mistakes and pitfalls along the way. My fees have always been and always will be flat. I receive no referral fees or kickbacks from professionals I may refer clients to, and charge no AUM fees.

General retirement planning Business ownership considerations Baby Boomers (Born 1946-1964)

Jin H

Series 66

Houston, TX

Merrill

Jin Huang is a Senior Financial Advisor at Merrill Lynch Wealth Management, where she began her career in financial services in 2017. In her role, she assists clients in developing personalized wealth management strategies by taking a comprehensive, client-focused approach. Jin emphasizes listening to her clients’ individual goals to help them make informed decisions across a range of areas including family wealth management, retirement planning, tax minimization, and investment strategies. She also serves clients with interests in small business planning, sports and entertainment, and services for defined benefit plans. Jin holds a Bachelor’s degree from Xiangtan University, a Master’s degree from the Chinese Academy of Sciences, and a Doctorate degree from the University System of Ohio. She is a Personal Investment Advisor (PIA) and is fluent in both Chinese and English. Jin is involved with the Asian Chamber of Commerce Houston and supports community initiatives such as the Mandarin Immersion Magnetic School. Outside of work, she enjoys dancing, spending time with her family, playing table tennis, traveling, and volunteering locally.

Wealth management Retirement income strategy General retirement planning Tax-loss harvesting Women Professionals
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Nai An L

Series 66

Houston, TX

Merrill

Nai An Lee is a Wealth Management Advisor with Merrill Lynch Wealth Management. She provides personalized wealth management strategies tailored to clients' unique financial goals, offering access to Merrill's investment insights alongside the banking and lending solutions of Bank of America. Her approach focuses on a comprehensive understanding of each client's financial picture to create flexible strategies suited to evolving market conditions. Lee specializes in areas including college education planning, family wealth management, services for endowments, foundations, and non-profits, legacy planning, managing new wealth, and addressing the financial needs of women. She holds the CERTIFIED FINANCIAL PLANNER (CFP) designation and is a Personal Investment Advisor (PIA). Lee earned her bachelor's degree from Baylor University. In addition to her professional responsibilities, Lee engages in community service by volunteering with local organizations, reflecting the Merrill tradition of community participation. Her personal philosophy emphasizes working closely with clients to develop one-on-one financial strategies aimed at pursuing their long-term goals.

Wealth management College savings (529s, UTMA, etc.) Charitable giving & philanthropy Multi-generational wealth transfer General estate planning guidance Women Professionals

Noah D

Series 63, Series 65

Houston, TX

Merrill

Noah Doney is a Financial Services Advisor (FSA) with Merrill Lynch Wealth Management. He works with clients to develop personalized financial strategies that align with their unique ambitions and priorities. His approach focuses on assisting clients with goals such as funding education, planning for retirement and healthcare expenses, and creating long-term family financial plans. Noah holds the Personal Investment Advisor (PIA) designation and has completed an Associate's Degree at Anne Arundel Community College. He earned his high school diploma from South River High School. He emphasizes simplicity and transparency in wealth planning to help clients navigate the complexities of investing.

College savings (529s, UTMA, etc.) General retirement planning Medicare planning Wealth management

Feriz H

Series 66

Houston, TX

Merrill

Feriz Halili is a Senior Financial Advisor with Merrill Lynch Wealth Management. Since joining Merrill in June 2016, he has supported The Fecel Team in various roles, leveraging his thirteen years of experience in the financial services industry, including prior work with Bank of America. Feriz focuses on delivering comprehensive financial strategies tailored to the priorities and goals of high-net-worth individuals and families. He provides clients access to Merrill’s investment insights alongside the banking services of Bank of America, helping address needs such as asset allocation, education funding, retirement income planning, tax minimization, and estate planning. Feriz holds a Bachelor's degree from the University of Houston System and the Personal Investment Advisor (PIA) designation. He has extensive experience assisting clients with banking, credit, lending solutions, and the self-directed brokerage platform EDGE. He is involved in professional and community organizations including Arberia Houston, Houston Beekeepers Association, Spondylitis Association of America, and volunteers with the Houston Food Bank. Outside of his professional role, Feriz enjoys spending time with his family, including his wife Nurana and their two children. He takes pleasure in boating, reading, soccer, traveling, and watching movies. Raised in a family business tied to oyster and shrimp fishing, Feriz values the lessons of hard work and aims to instill these principles in his children.

Retirement income strategy Income planning College savings (529s, UTMA, etc.) General estate planning guidance General tax planning Parents Mid-Career Professionals Established Professionals
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