Bobby Cremins

With nearly 25 years of experience in investment research, portfolio management, and advisory operations, I founded my RIA to provide expert guidance to financial advisors and investors. As a CFA Charterholder, CERTIFIED FINANCIAL PLANNER™, and Accredited Investment Fiduciary (AIF®), my goal is to simplify the complexities of investing and help clients make informed decisions about stocks, bonds, mutual funds, ETFs, annuities, alternatives, and private investments. For advisors, I offer tailored support for creating model portfolios, conducting investment committee meetings, and developing retirement plan strategies, all aimed at enhancing advisor-client relationships and delivering better outcomes. Over the years, I’ve worked in various roles, from equity research and fixed income trading to serving as the de-facto Chief Investment Officer for a large RIA. My services cover a wide range of needs, including life insurance analysis, capital gains budgeting, structured product and annuity evaluations, options-based strategies for individual stock positions, IPS reviews, enhanced prospect conversions, and the development of customized model portfolios. I pride myself on providing data-driven insights to help advisors improve their practices, better serve their clients, and grow their businesses. In addition to my professional work, I enjoy spending time with my wife and four kids, golfing, traveling, coaching youth sports, and mentoring students. I’m passionate about investing in future generations and advancing the fields of finance and investing. My technical expertise, combined with a personal approach, allows me to work alongside advisors to elevate their client offerings, streamline operations, and achieve lasting success.

I’m a CFA® and CFP® professional who helps young professionals and growing families navigate life’s big financial decisions with clarity and confidence. Many of my clients are in the middle of major transitions—equity compensation, an inheritance, buying a home, or welcoming a child—and want expert guidance without the jargon. I combine deep technical expertise with a straightforward, approachable style so you can make smart moves today and build lasting wealth for tomorrow. My approach is collaborative and grounded in your real-life goals. We’ll create a plan that’s clear, flexible, and tailored to your priorities—whether that’s funding your next big move, investing for long-term growth, or making work optional someday. The result? You spend less time stressing about money and more time enjoying the life you’re building.

Retirement Income & Tax Planning We have the ability to make the greatest impact for people who are within 5 years of retirement to 5 years post retirement. That 10 year window is crucial for establishing and executing a plan designed to minimize your tax bill and allow you to live your best life, whatever that means to you. The earlier we begin working with a client in that window, the better. Here are some examples of the questions we help clients answer: When can I retire? When should I claim Social Security benefits? How much can I spend each month? How can I minimize my tax bill? Should I take a lump sum pension payment or monthly income? Do I need a trust, or is a will sufficient? What other estate planning documents should I have? Should I change my investment mix as I age? How can I avoid the Medicare IRMAA surcharge?

Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

Craig Toberman is a Partner at Toberman Becker Wealth in St. Louis. He assists families and businesses with strategic financial planning and long-term wealth management. He has over a decade of experience in financial services and has crafted custom financial plans for hundreds of families and businesses. Craig received a Bachelor of Science (B.S.) degree in Agricultural and Consumer Economics from the University of Illinois and a Master of Business Administration (M.B.A.) degree in Finance from Saint Louis University. He is a Certified Financial Planner (CFP), Chartered Financial Analyst (CFA) charterholder, and Certified Public Accountant (CPA). Craig is a member of the National Association of Personal Financial Advisors (NAPFA), Fee-Only Network, and XY Planning Network. He has recently been featured in Bloomberg, CNN Business, and InvestmentNews. Craig lives in the greater St. Louis area with his wife, Ally and son, Hank. They enjoy hiking at Castlewood State Park and visiting the Missouri Botanical Garden. Toberman Becker Wealth serves families as a fee-only, independent, and fiduciary financial advisor. Craig never receives commissions or sells any investment products or insurance. The client’s fee is the firm’s only source of revenue.

I desire to simplify stock options and personal finance topics. My core belief is that money is a tool that can facilitate spending your time doing what you love, with who you love. I specialize in serving individuals in their 30's and 40's who hold stock options in a pre-IPO company. Together we navigate the nuances of equity compensation, manage the risks you're exposed to along the way, and provide a clarity for how a financial windfall can provide new opportunities for you & your family. Our relationship begins with understanding what you value, who is most important to you, how you desire to spend your time, and what challenges you're currently facing. I aim to create a safe space to ask questions and distill an actionable roadmap to guide you on a path for using your money to live a good life today and in the future. Interested in seeing what an advisory relationship could look like? I'd love the opportunity to meet you & see how I can be of help!