Michael Rollo

Advisor at Merrill

Credentials

Series 66

Merrill logo

Firm

Merrill

Location

Ogden, UT 84401

About

Michael Rollo is a Senior Financial Advisor with Merrill Lynch Wealth Management, serving clients along the Wasatch Front and living in the Salt Lake area. He has been with Merrill Lynch since 2008 and brings over 20 years of experience in the financial industry, including earlier work at a local credit union. After assisting a successful team at Merrill for about five years, he transitioned to his own financial advisory practice focused on developing personalized wealth management strategies tailored to each client's individual goals.

Michael’s expertise encompasses family wealth management, legacy and philanthropic planning, LGBT and women’s wealth planning, personal retirement and income planning, tax minimization, portfolio management, and socially responsible investing. His approach begins with understanding clients’ investment personality to create strategies that align with their values and lifestyle choices. He emphasizes transparency and values building long-term relationships to help clients visualize the possibilities of their financial future. Michael holds a Bachelor’s Degree in Business Administration with an emphasis in Finance from Weber State University and maintains the Personal Investment Advisor (PIA) professional designation.

In addition to his professional role, Michael is actively involved in his community. He volunteers with organizations including Family Counseling Services of Northern Utah, Rotary Club of Ogden, and Utah AIDS Foundation. Outside of work, his personal interests include boating, golfing, skiing, and swimming.

Expertise

Wealth management General retirement planning Retirement income strategy Charitable giving & philanthropy ESG / Sustainable investing

Demographic focus

LGBTQIA Women's Finance Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)

Work history

Bank Of America, N.A.

2015 - Present (11 years)

Merrill Lynch, Pierce, Fenner & Smith Incorporated

2008 - Present (18 years)

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