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Daniel Shainberg

Advisor at Heritage Wealth Management, Inc.

Updated today
Heritage Wealth Management, Inc. logo

Firm

Heritage Wealth Management, Inc.

Location

San Diego, CA 92127

Credentials

Series 65

Industry experience

1 year

About

Daniel Shainberg is a financial advisor at Heritage Wealth Management, Inc. in San Diego, CA, holding a Series 65 credential with one year of industry experience. His prior work includes roles at Save Mart Companies, One Source Industries, Westminster Capital Inc., Alloy Asset Management, and BHIC, LLC. Outside of advisory work, he is involved in real estate investment through partnerships and ownership in multiple entities focused on multifamily and single-family home rentals as well as private equity advisory. Heritage Wealth Management provides discretionary investment management and financial planning to a diverse client base including individuals, small businesses, pension plans, trusts, and institutional clients. The firm’s investment approach centers on asset-allocation portfolios using mutual funds, ETFs, equities, and fixed income, supplemented by option-enhanced strategies and alternative investments, with a focus on discretionary portfolio management and private pooled investment vehicles.

Client services

Based on Heritage Wealth Management, Inc.

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Heritage Wealth Management, Inc.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Heritage Wealth Management, Inc.

Founder/Business Owner Executive

Fee options

Fixed

Fixed fees for financial planning generally range from $1,500 – $25,000, may be one-time or ongoing, negotiable.

Percentage

$0 - $5,000,000: 1.00% annually $5,000,001 - $10,000,000: 0.90% annually $10,000,001 - $15,000,000: 0.85% annually $15,000,001 - $20,000,000: 0.80% annually $20,000,001+: 0.75% annually / Negotiable

Project-based

Hourly fees offered for financial planning services, specific rates not clearly stated, negotiable.

Performance-based

Performance-based fees via carried interest distributions of 15% on net income for private Funds managed by the Firm.

Other

Account minimum: $1,000,000 Fee-only: Financial planning fixed fees generally range from $1,500 – $25,000, may be one-time or ongoing, negotiable; hourly fees also offered but specific rates not stated.

Location

11440 W. Bernardo Ct., Ste 390

San Diego, CA 92127

Most active in

California

Work history

Heritage Wealth Management, Inc.

2025 - Present (1 year)

Save Mart Companies

2024 - 2025 (1 year)

One Source Industries

2020 - 2024 (4 years)

Westminster Capital Inc.

2019 - 2020 (1 year)

Alloy Asset Management

2018 - 2019 (1 year)

BHIC, LLC

2008 - 2018 (10 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Frederick P

Series 65

Poway, CA

Pearson, Frederick, Norman Jr.

Income planning Active portfolio management

Gerardo G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families. Jerry wants to bridge the financial planning accessibility gap by helping these millennial families take control of their financial futures.

Business ownership considerations Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Founder/Business Owner Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Young Families Gen Y/Millennials (Born 1980-1995)
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John O

Series 65

Carlsbad, CA

O'Reilly Wealth Advisors

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning
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Brian C

Series 65

Solana Beach, CA

CSJ Wealth Management, LLC

Concentrated stock management Private / alternative investments Active portfolio management Tax-loss harvesting Founder/Business Owner
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Clair L

Series 63, Series 65

Rancho Santa Fe, CA

Leedom Asset Management, Inc.

Active portfolio management Concentrated stock management Options & derivatives strategies Private / alternative investments Founder/Business Owner
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John M

Series 65

Poway, CA

Engineering Financial Independence, Inc.

Options & derivatives strategies Active portfolio management Engineering Professional FIRE (Financial Independence Retire Early)
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