Richard Baer
Advisor at Merrill
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Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Richard Baer is a Senior Financial Advisor at Merrill Lynch Wealth Management, leading the Baer Group, a wealth management team that provides tailored advice to individuals, families, and businesses. He has been with Merrill since 1997 and has over three decades of experience in the financial services industry. Richard focuses on portfolio design, stock and bond analysis, long-term strategy, cash-flow modeling, retirement income planning, and comprehensive financial strategies that support personal retirement planning, tax minimization, and services for endowments and defined benefit plans.
Richard holds a Bachelor of Business Administration degree in Finance from George Washington University. He has earned several professional designations including Certified 401(k) Professional (CkP), Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His approach emphasizes developing close, enduring relationships with clients and their families while applying a consistent, planning-based process aimed to align portfolios with personal financial goals.
Outside of his professional work, Richard serves on the board of Connecting a Caring Community and volunteers with Operation Gratitude, supporting military service members and first responders. He lives in Calabasas with his family and enjoys golfing, hiking, softball, and spending time with them.
Bank of America, N.A.
2011 - Present (15 years)
Merrill Lynch, PIERCE, FENNER & SMITH INCORPORATED
1997 - Present (29 years)
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