Roger Kent

Advisor at Merrill

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Credentials

Series 63, Series 65

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Firm

Merrill

Location

Chester Springs, PA 10036

About

Roger Kent is a Wealth Management Advisor and Senior Vice President at Merrill Lynch Wealth Management, where he has served clients since 1994. He brings a planning-based approach focused on addressing evolving client circumstances and objectives through customized financial strategies. His work spans retirement planning, wealth transfer, college savings, business succession, tax minimization, and liability management. Roger also holds the designation of Senior Portfolio Advisor, enabling him to build and manage tailored investment strategies including discretionary management through Merrill’s Investment Advisory Program.

With over 30 years of experience in wealth management—including four years at J.P. Morgan’s Private Banking Group—Roger has served diverse client groups such as physicians, small business owners, retired couples, divorcees, and widows. He emphasizes frequent, candid dialogue and collaborates closely with clients’ attorneys, CPAs, and firm specialists to provide comprehensive financial guidance and support through major life transitions. Roger holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) and Chartered Retirement Planning Counselor℠ (CRPC®) designations, among others.

Roger earned a Bachelor of Business Administration with a concentration in Finance from Villanova University. He is actively involved in his community, serving on the Board of the Villanova Blue White Scholarship Foundation and coaching basketball for CYO and recreation leagues. Residing in Chester Springs with his wife and three children, Roger enjoys long-distance running, basketball, and family time at the Jersey Shore.

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Business succession planning General estate planning guidance

Demographic focus

Mid-Career Professionals Established Professionals Parents Intergenerational Families Values-based investing

Work history

Bank of America, NA

2009 - Present (17 years)

Merrill Lynch, Pierce, Fenner & Smith Incorporated

1994 - Present (32 years)

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