I’m Gabriel Kaplan, CFP®, CPA, and founder of Wealth Habits, a firm dedicated to providing integrated financial planning and investment management.
I work with individuals who value their time and need tailored financial advice. I help simplify decisions, optimize strategies, and provide clear guidance to help clients reach their financial goals.
Specialized Services:
1. Financial Planning for Tech Professionals with Equity Compensation: Equity compensation can be complex. I help tech professionals and founders optimize their ISOs, NQSOs, RSUs, and other equity awards through personalized strategies. Together, we’ll create a tax-efficient plan for divesting, diversifying, and growing your wealth.
2. Advisory Services for Business Owners: From setting up retirement plans to navigating tax-saving opportunities, I provide tailored advice for business owners. My services also include risk management and business transition planning to help you protect and grow your enterprise.
3. Retirement Planning & Investment Management: Preparing for retirement requires clarity and strategy. I help clients determine how much to save, where to invest, and how to build a tax-efficient portfolio. My approach suits: those unsure about how to save or invest for retirement. Individuals who find investing emotionally challenging. Busy professionals seeking low-cost, effective investment strategies. No minimum level of assets is required to work with me.
Common Questions I Help Answer: How many ISOs can I exercise before hitting AMT? What should I prioritize saving, investing, or paying off debt? What are the tax consequences of major financial decisions? How much can I afford to spend on a home without affecting other goals?
About Me: I was born in Sweden, raised in South America, and settled in NYC after working internationally. My wife is a neurologist, and we are raising our family while pursuing our careers. Before starting Wealth Habits, I worked in asset management, tax, and consulting.
Education & Credentials: CFP®, CPA, MBA from NYU Stern, Master’s in Business Taxation (USC), BSE from the University of Pennsylvania
My Beliefs: Financial advice should never be one-size-fits-all. As a fee-only advisor, I always put my clients’ interests first.
Equity Recipients (RS/RSU, SOP, ESPP)
General retirement planning
Gen Y/Millennials (Born 1980-1995)