Tarif Carson

Advisor at 2nd Story Wealth Planners

Credentials

CFP®

2nd Story Wealth Planners logo

Firm

2nd Story Wealth Planners

Location

Plymouth Meeting, PA

About

Tarif Carson, CFP®, serves as the Director of Portfolio Strategy & Wealth Planner at 2nd Story Wealth Planners, LLC, where he blends nearly 20 years of portfolio management expertise with his passion for cultivating meaningful client relationships. He designs and oversees the investment portfolio models that guide clients toward their financial goals, while also working directly with clients to deliver personalized financial strategies that align with their values, aspirations, and long-term legacies.

Throughout his career, Tarif has partnered with many clients—from high-net-worth individuals managing significant portfolios to underserved communities striving toward financial independence. His professional journey includes roles as a Senior Lead Planner at Facet Wealth, where he helped clients achieve major life goals such as early retirement, homeownership, and world travel, and as a Senior Financial Advisor at Vanguard, managing over $500 million in assets while collaborating with clients and their tax professionals to ensure tax-efficient decisions. Tarif’s approach to planning evolves as life changes, ensuring clients' financial plans remain flexible and forward-looking.

In addition to his technical expertise, Tarif believes strongly in the power of personal growth and financial legacy. His guiding philosophy: "Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny," serves as the foundation for how he advises clients on building lasting legacies for their families.

Outside of his professional role, Tarif is focused on planting the seeds of a meaningful legacy for his family and helping his clients do the same—building not just wealth, but values that endure across generations. His commitment to mentorship extends this philosophy, as he is dedicated to guiding and developing aspiring financial planners. Through mentorship, Tarif ensures that the next generation of financial professionals upholds the same standards of integrity, service, and the pursuit of financial empowerment.

Tarif earned a Bachelor of Science in Finance from the first HBCU Cheyney University and holds the CERTIFIED FINANCIAL PLANNER™ designation. He is also a member of the Financial Planning Association, Association for African American Financial Advisors and a VITA Volunteer who helps income tax payers accurately prepare and file taxes

Demographic focus

African Americans/Black Women Business Owners Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)

Fee options

AUM: .5% on $500k+

Flat: $4,500-$8,000

Quarterly: $1,125 - $2,000

Work history

Origin Investment Advisory LLC

2025 - Present (1 year)

2nd Story Wealth Planners

2024 - Present (2 years)

Facet Wealth

2019 - 2024 (5 years)

Harrison's Products - Amazon Store

2019 - 2019 (1 year)

The Vanguard Group, Inc.

2010 - 2019 (9 years)

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