Jeffery Price
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Jeffery Price is a Wealth Management Advisor with Merrill Lynch Wealth Management, where he has worked since 1995. He focuses on assisting clients in managing their personal and business finances across various life stages, employing a holistic, goals-based approach. Jeff emphasizes understanding clients’ long-term financial visions and adapting plans as needs evolve, working closely with clients to address complex transitions such as retirement, business ownership changes, or family circumstances. His client services include college education planning, legacy planning, philanthropic planning, portfolio management, tax minimization, and specialized services for executives, non-profits, and family wealth.
Jeff holds a Bachelor of Business Administration degree from Baylor University with a focus on Management and Personal Financial Planning. He maintains professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Throughout his career, Jeff has been recognized by Barron’s and Forbes on multiple occasions, including Forbes’ “America’s Top Wealth Advisors” list from 2020 through 2025 and ranking No. 1 in North Texas on Forbes’ “Best-in-State Wealth Advisors” list in 2025. In addition to his advisory role, Jeff trains Merrill Financial Advisors through the Peer-to-Peer National Faculty program.
In the community, Jeff has served six years on the Town Council and completed one term as Mayor for the Town of Hickory Creek. He was a founding member and chairman of the Southern Denton County Neighbor to Neighbor Board. He is an active member of Valley Creek Church and is involved with the Baylor University Alumni Association, Fiji Alumni – Kappa Chapter, and Baylor University Parent Board. Jeff lives in Flower Mound, Texas, with his wife Cara and their dog, Scout.
Bank of America,N.A.
2011 - Present (15 years)
Merrill Lynch, Pierce, Fenner & Smith Incorporated
1995 - Present (31 years)
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