Lisa Hughes

Advisor at Merrill

Credentials

Series 63, Series 65

Merrill logo

Firm

Merrill

Location

Palo Alto, CA 94304

About

Lisa Hughes is a Wealth Management Advisor with Merrill Lynch Wealth Management. Since joining the firm in 1993, she has provided personalized wealth management services and strategies to a diverse group of clients. She emphasizes a client-centric approach, taking the time to understand each client's unique motivations and priorities. Her practice involves creating customized, goals-based wealth management plans that focus on capital preservation, tax minimization, and optimizing lifetime cash flow. Lisa works with diversified portfolios, alternative investments, concentrated stock issues, and wealth transfer strategies by collaborating with clients' other professionals when needed.

With over 30 years of experience, Lisa specializes in areas such as college education planning, divorce transition planning, family wealth management, liquidity management, personal retirement planning, philanthropic planning, portfolio management services, and women and wealth. She holds several professional designations, including Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). Lisa earned her bachelor's degree in economics from the University of California at Berkeley.

Originally from the East Bay, Lisa currently lives on the Peninsula, where she has served on her homeowner association board and volunteered with Pet Partners®. She enjoys gardening, hiking, painting, and yoga and is active in the local art community.

Expertise

Wealth management Private / alternative investments Concentrated stock management Multi-generational wealth transfer Charitable giving & philanthropy

Demographic focus

Women Professionals Women's Finance

Work history

Bank of America, NA

2009 - Present (17 years)

Merrill Lynch, Pierce, Fenner & Smith Incorporated

1993 - Present (33 years)

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