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Shelli Richardson

Advisor at Royal Fund Management, LLC

Updated today

Location

Lynchburg, VA 24501

Credentials

Series 63, Series 65

Industry experience

19 years

About

Shelli Richardson is a financial advisor at Royal Fund Management, LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Prudential Insurance Company of America, Impact Partnership Wealth, and Megastar Advisors. She is also the CEO and President of Shelli Richardson Insurance Agency, Inc., where she manages life and fixed annuity insurance products. Royal Fund Management, LLC serves individuals, corporations, pension and profit-sharing plans, and charitable organizations by providing portfolio management, financial planning, and pension consulting. The firm uses a variety of analytical approaches and offers tailored investment strategies, including options writing and access to select non-traded REITs.

Client services

Based on Royal Fund Management, LLC

Financial planning Portfolio management Selection of other advisers Sub-advisor to other advisers

Expertise

Based on Royal Fund Management, LLC

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Real estate investing Annuities

Occupation focus

Based on Royal Fund Management, LLC

Founder/Business Owner

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Fee options

Fixed

Financial Planning fixed fees range from $250 to $10,000 or more

Percentage

Under $100,000 - $100,000: 2.00% $100,000 - $1,000,000: 1.50% Above $1,000,000+: 1.25% $100,000 - $250,000: 2.00% (options strategy) $250,001 - $500,000: 1.75% (options strategy) $500,001+: 1.50% (options strategy) $0 - $100,000: 0.5% quarterly (Financial Consulting Services - held away assets) Over $100,000 - $1,000,000: 0.375% quarterly (Financial Consulting Services - held away assets) Over $1,000,000+: 0.3125% quarterly (Financial Consulting Services - held away assets) $0 - $200,000: 0.25% quarterly (Participant Account Management) Over $200,000 - $500,000: 0.20% quarterly (Participant Account Management) Over $500,000+: 0.15% quarterly (Participant Account Management)

Commissions

Insurance products may pay commissions; conflicts disclosed

Project-based

Financial Planning hourly fee: $250/hour

Other

Account minimum: $100,000 for options strategy; no minimum for standard portfolio management Minimum fee: $120 per year minimum fee for Financial Consulting Services on held away assets and Participant Account Management Fee-only: Financial Planning fees: Fixed fees $250 to $10,000+; Hourly fees $250/hour

Location

3311 Old Forest Rd, Suite 102

Lynchburg, VA 24501

Most active in

Virginia

Work history

Royal Fund Management, LLC

2025 - Present (1 year)

Impact Partnership Wealth, LLC

2024 - 2025 (1 year)

Prudential insurance company of america

2020 - 2022 (2 years)

PRUCO Securities, LLC.

2020 - 2022 (2 years)

Royal Fund Management, LLC

2015 - 2020 (5 years)

S. Richardson Insurance Agency dba Richardson Retir. Solutions

2014 - Present (12 years)

Megastar advisors

2014 - 2021 (7 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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ChFC®

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General retirement planning General estate planning guidance General tax planning
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Kurt C

CFP®, Series 63, Series 65

Lynchburg, VA

Harvest - Faith-Based Investing

Kurt Cornfield is a CFP® professional with over 28 years of experience in the financial services industry. He currently leads Harvest - Faith-Based Investing and has held roles at Merrill and Bank of America, N.A. He also serves on the faculty at Liberty University’s School of Business. Harvest provides automated, discretionary investment management through a mobile and internet platform designed for technology-savvy Christian investors. The firm uses algorithm-driven, biblically responsible ETF model portfolios and offers its platform via subscription to other registered investment advisers.

ESG / Sustainable investing Passive / index investing Wealth management Religious/faith focused

John H

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Proper financial planning begins with understanding you, your family, and your life. We take the time to learn what’s important to you and then build a plan designed to help you reach your goals with confidence.

General retirement planning Doctor or Medical Professional Young Professionals
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Allan M

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Lynchburg, VA

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Allan Malina is a financial advisor at Servus Capital Management in Lynchburg, VA, with 23 years of industry experience. He holds the Series 66 designation and has been with Servus Capital Management since 2009. Servus Capital Management provides financial planning and portfolio management primarily for individual clients, as well as non-profit, corporate, and retirement-plan clients. The firm utilizes an IPS-driven process with a proprietary Quantitative Portfolio Management system that employs ETF-based strategies and offers specialized services such as pension consulting and an asset-parking platform for legacy holdings.

Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Forest, VA

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John Martin is a financial advisor with City Capital Management L.L.C., holding a Series 65 designation and 21 years of industry experience. He has been with City Capital Management since 2000, serving as the firm's sole advisor. City Capital Management provides investment supervisory and portfolio management services primarily to individuals and corporate entities. The firm employs a combination of fundamental equity research and technical price charting and invests across various securities, maintaining client accounts through Charles Schwab.

Passive / index investing Options & derivatives strategies Active portfolio management
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Laura O

Series 65

Forest, VA

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Laura O'neil is a financial advisor at Investment Leadership, LLC with 5 years of industry experience. She holds a Series 65 designation and has worked at Investment Leadership since 2013. Outside of advising, she is an administrative and office manager for Shamrock Construction Enterprises, Inc., a residential construction company. Investment Leadership provides portfolio management, financial planning, and consulting services to individuals, trusts, foundations, endowments, and corporations. The firm serves both high-net-worth and non-HNW clients, using a mix of fundamental and technical analysis with a macroeconomic overlay to construct individualized asset allocation guidelines and investment policy statements.

Multi-generational wealth transfer
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