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Shaun Roberts

Advisor at Cetera

Updated today
Cetera logo

Firm

Cetera

Location

Staten Island, NY 10312

Credentials

CFP®, Series 63, Series 65

Industry experience

20 years

About

Shaun Roberts is a CFP® professional with 20 years of industry experience, currently affiliated with Cetera. His career includes roles at Avantax Advisory Services and Avantax Insurance Agency, along with ownership of SRA Wealth Advisors, LLC and Shaun Roberts Associates Ltd. Outside of advising, he serves as treasurer for Blue Knights International Law Enforcement Motor and provides tax preparation, accounting, and business consulting services through his firm. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth clients, institutions, and retirement plans through a large network of independent advisors. The firm offers a range of portfolio management and fiduciary services, combining retirement capabilities with institutional trust solutions and multiple program structures.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

38 Retford Avenue

Staten Island, NY 10312

Most active in

New York

Work history

Cetera Wealth Services, LLC

2025 - Present (1 year)

Cetera

2025 - Present (1 year)

SRA Wealth Advisors, LLC

2024 - Present (2 years)

Avantax Insurance Agency, LLC

2019 - 2025 (6 years)

Taxfyle

2017 - 2018 (1 year)

Ambit Energy

2011 - Present (15 years)

Avantax Advisory Services

2008 - 2025 (17 years)

Shaun Roberts Associates Ltd.

2005 - Present (21 years)

Shaun Roberts Associates Ltd.

2005 - 2020 (15 years)

Avantax Investment Services, Inc.

2005 - 2025 (20 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

Jori G

Series 7, Series 63, Series 65, Series 24

New York, NY

Guzhuna Asset Management

Jori Guzhuna is a financial strategist and founder of Guzhuna Asset Management, an independent registered investment advisory firm serving a select clientele of entrepreneurs, executives, and multi-generational families. His philosophy is rooted in a disciplined bottom-up approach to wealth management. Every client engagement begins with risk management and asset protection—ensuring the foundation is secure—followed by strategic tax mitigation. From there, planning expands into investment strategy, capital deployment, and long-term legacy design. Operating under a fiduciary standard, Jori provides objective, conflict-free advice with no proprietary products or commission-driven incentives. His work integrates institutional-grade investment access with advanced planning techniques, enabling clients to preserve, grow, and transfer wealth with precision. He is also recognized for implementing sophisticated investment approaches typically reserved for institutional environments. These strategies are designed to enhance efficiency, manage downside exposure, and create more controlled outcomes across varying market conditions—while remaining aligned with each client’s overall risk profile and objectives. Known for discretion and strategic clarity, Jori architects comprehensive financial structures designed to withstand complexity and deliver enduring results across generations.

General tax planning Business sale tax planning Wealth management Active portfolio management Entity structure planning (LLC, S-Corp) Executive Doctor or Medical Professional Founder/Business Owner Real Estate Professional Self-Employed HENRY (High Earners, Not Rich Yet) Established Professionals Approaching retirement
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Phillip D

Series 65

Staten Island, NY

Heartland Northeast LLC

Annuities
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Zachary H

Series 65

Brooklyn, NY

Hilty Wealth Management LLC

Options & derivatives strategies
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Christopher M

Series 63, Series 65

New York, NY

Mittleman Value Partners LLC

Active portfolio management Concentrated stock management Private / alternative investments Cross-border & expatriate issues
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David G

Series 66

New York, NY

Watchstone Wealth Management LLC

Wealth management Passive / index investing
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