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Joel Lerner

Advisor at Primerica Advisors

Updated today

Location

Louisville, KY 40222

Credentials

Series 63, Series 65

Industry experience

27 years

About

Joel Lerner is a financial advisor with Primerica Advisors in Louisville, KY, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. His prior work includes roles at Park Avenue Securities, Guardian Life Insurance Company, Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, MetLife Securities Inc, and Metropolitan Life Insurance Co. Outside of his advisory work, he serves as assistant treasurer and board member for Congregation Adath Jeshurun. Primerica Advisors operates as an enterprise firm serving a broad retail client base, including individuals, high-net-worth investors, charitable organizations, and corporate clients. The firm offers a range of brokerage and advisory services, utilizing proprietary and third-party investment strategies across multiple platforms.

Client services

Based on Primerica Advisors

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Primerica Advisors

Wealth management Tax-loss harvesting Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Primerica Advisors

Founder/Business Owner Executive Retired Self-Employed

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Fee options

Fixed

Flat fees generally $500 to $25,000 per agreement for planning, consulting, business exit consulting

Percentage

$0 - $499,999.99: Up to 2.05% (Park Avenue Portfolio Select Program) $500,000 - $999,999.99: Up to 2.00% (Park Avenue Portfolio Select Program) $1,000,000 - $1,999,999.99: Up to 1.95% (Park Avenue Portfolio Select Program) $2,000,000+: Up to 1.90% (Park Avenue Portfolio Select Program) $0 - >$0: Up to 0.45% annually (VestWise Program)

Commissions

Brokerage commissions and ticket charges applicable for transaction-based accounts

Project-based

Hourly financial planning/consulting fees generally $100-$500 per hour

Subscriptions

Subscription-based financial planning fees paid annually, monthly or quarterly; maximum annual fee generally up to $25,000

Other

Account minimum: $5,000 Minimum fee: Annual Platform Fee minimum of $90 per household Fee-only: Financial planning and consulting fees negotiable; hourly fees generally $100-$500/hour; flat fees $500-$25,000; subscription financial planning up to $25,000 annually; business consulting up to $30,000

Location

9300 Shelbyville Road, Suite 320

Louisville, KY 40222

Most active in

Florida · Kentucky

Work history

Park Avenue Securities

2017 - Present (9 years)

Guardian Life Insurance Company

2017 - Present (9 years)

Mass Mutual Investors Services

2017 - 2017 (1 year)

Massachusetts Mutual Life Insurance Company

2016 - 2017 (1 year)

MetLife Securities Inc

2001 - 2017 (16 years)

Metropolitan Life Insurance Co

2001 - 2017 (16 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Paul S

CFA®, Series 63, Series 66

Louisville, KY

Sapphire Fiduciary Advisors, LLC

Paul Stropkay is a CFA® charterholder and financial advisor with 14 years of industry experience. He is the principal of Sapphire Fiduciary Advisors, LLC, an independent firm based in Louisville, KY, where he has worked since 2021. Stropkay serves on the boards of directors for Rockcastle Bancorp and Citizens Bank, providing oversight on bank policy, operations, and credit matters. He is also a general partner in a private real estate investment entity, Plowshares Capital, LLC. Sapphire Fiduciary Advisors is a registered investment adviser offering discretionary investment management and sub-advisory services to individuals, families, trusts, institutions, and other advisers. The firm manages approximately $59.7 million, focusing on high-quality securities through fundamental and quantitative analysis, actively managing portfolios under discretionary authority with periodic reviews.

Active portfolio management Private / alternative investments

Elijah E

CFP®

Louisville, KY

Essa Financial LLC

Elijah has been a fee-only financial planner for over eight years. In 2025, he started Essa Financial to provide transparent and client-centric financial advice to folks in the Louisville community and beyond. As a teacher, Elijah’s favorite part about being a financial planner is communicating complex planning topics to clients in ways that are more easily understood. He enjoys the education aspect of being a planner, especially in a one-on-one environment. He values deep relationships with clients, and is always willing to listen and learn. He also believes exceptional client service (and swift communication) is the cornerstone of financial planning. Elijah is actively involved in the profession. He is an active volunteer with the National Association of Personal Financial Advisors (NAPFA), having previously served on their Genesis board for young advisors for five years and currently serving on the South Region board as the Membership Chair. He also reviews scholarship applications for the CFP Board Center for Financial Planning, which provides assistance to qualified candidates for the CFP® exam. In addition to his role as a planner, Elijah teaches part-time as an adjunct professor at the University of Louisville. Elijah resides in Louisville with his wife, Sarah, and dogs, Landon and Korra. Aside from financial planning and teaching, Elijah spends his time frequenting local coffee shops, running (short distances) around his neighborhood, playing video games, watching the Minnesota Timberwolves, and of course, spending time with friends and family.

Inherited wealth Educators, Teachers, and Academics Young Professionals Gen Y/Millennials (Born 1980-1995)
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Matthew D

Series 66

New Albany, IN

Trimingham Financial

Matthew Doyle is a financial advisor at Trimingham Financial, LLC, with 10 years of industry experience. He holds a Series 66 designation and previously worked at Northwestern Mutual Wealth Management Company. Outside of his advisory role, he maintains a bookkeeping client and works as a warehouse associate for Amazon. Trimingham Financial serves individual clients by providing comprehensive financial planning and investment management, focusing on asset allocation primarily through exchange-traded funds. The firm employs both strategic and dynamic allocation techniques and generally requires clients to custody managed accounts with Interactive Brokers.

General retirement planning General tax planning Wealth management Cash flow / budgeting College savings (529s, UTMA, etc.)
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Jeb J

CFP®, Series 63, Series 65

Louisville, KY

Plentiful Wealth, LLC

Jeb Jarrell is a CFP® professional with nine years of industry experience, currently serving as the sole advisor at Plentiful Wealth, LLC in Louisville, KY. His prior roles include positions at Render Capital, Ameriprise Financial Services, Commonwealth Financial Network, and Merrill Lynch. Outside of advising, he hosts a podcast focused on Kentucky history and culture and serves as treasurer and board member of a nonprofit providing housing services to the homeless. Plentiful Wealth serves individual clients, including high-net-worth households, and nonprofit organizations by offering investment management, comprehensive financial planning, outsourced Chief Investment Officer services, and pension/retirement plan consulting. The firm’s advisory process integrates fundamental security analysis with modern portfolio theory to tailor portfolios according to client objectives and risk tolerance, with specialized programs for nonprofits and no stated account minimum.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) General retirement planning General estate planning guidance Cash flow / budgeting Founder/Business Owner
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Anita L

CFP®, Series 66

Louisville, KY

Inspire Private Wealth Management

Anita Loy is a CFP® professional with 23 years of experience in financial advising. She is the sole advisor at Inspire Private Wealth Management in Louisville, KY, where she has worked since 2013. Prior to that, she spent 19 years with Money Concepts Capital Corp. Outside of her advisory work, she teaches and coaches adult education courses at various colleges and universities. Inspire Private Wealth Management serves individuals, business entities, trusts, estates, and charitable organizations, providing discretionary investment management, financial planning, and retirement plan consulting. The firm emphasizes tailored investment advice and delivers both one-time financial planning and ongoing advisory services, with a notable focus on retirement plan and pension consulting for institutional clients.

General retirement planning Divorce financial planning General tax planning Wealth management
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Andrew S

CFP®, Series 65

Louisville, KY

Bluegrass Financial Planning, LLC

Andrew Sloan is a Certified Financial Planner™ (CFP®) with 11 years of industry experience. He has operated Bluegrass Financial Planning, LLC in Louisville, KY since 2013. Outside of his advisory role, he coaches field hockey part-time at the Christian Academy of Louisville. Bluegrass Financial Planning primarily serves individual clients, offering comprehensive financial planning, discretionary investment management, and tax planning and preparation services. The firm follows a fundamental, long-term buy-and-hold investment approach focused on asset allocation and low-cost index funds, managing approximately $56.2 million on a discretionary basis for about 73 clients.

General retirement planning Wealth management Passive / index investing General tax planning
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