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James Martin

Advisor at Eagle Strategies (NY Life)

Updated today

Location

Hardy, VA 24101

Credentials

ChFC®, Series 63

Industry experience

5 years

About

James Martin is a financial advisor with Eagle Strategies (NY Life) holding the ChFC® designation and Series 63 license, with four years of industry experience. He has worked with Eagle Strategies and affiliated firms since 2021 and operates Country & Lake Life Financial Strategies, LLC, where he brokers insurance products. Martin serves as president of the SML Rotary Club for 2025-2026, a local organization supporting nonprofits and community initiatives in Bedford and Franklin County, VA. Eagle Strategies LLC provides financial planning, investment advisory, and retirement plan consulting services to individuals, employer-sponsored plans, trusts, charitable organizations, and corporate clients. The firm emphasizes client-directed solutions using third-party managers and model portfolios and operates as an indirect subsidiary of New York Life, integrating advisory services with affiliated insurance and broker-dealer capabilities.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities

Occupation focus

Based on Eagle Strategies (NY Life)

Retired Founder/Business Owner Executive

Fee options

Percentage

$0+: Up to 0.80% annually for Eagle Retirement Plan Consulting Program (CP), fees may be tiered based on asset levels $0+: 0.05% to 0.80% annually for ERISA Investment Manager Program (EIMP), fees may be tiered based on asset levels $0+: 0% to 1.25% annually for Co-Advisory Program (fees are negotiable and charged in addition to Co-Adviser fees) $25,000+: 0% to 1.00% annually for New York Life Premier Advisory Variable Annuity (Advisory VA), fee applies only during accumulation phase

Commissions

IARs receive commissions for insurance, annuities (except Advisory VA), and securities products sold as registered representatives or insurance agents, in addition to advisory fees

Project-based

Hourly fee for advice generally ranges from $100 to $400 per hour, engagements typically not exceeding 12 hours

Subscriptions

Ongoing Subscription Agreement for financial planning services with fees agreed for up to five years, paid annually, monthly or quarterly

Other

Account minimum: $25,000 for the New York Life Premier Advisory Variable Annuity; no minimum for other advisory programs though some third-party managers or co-advisers may have minimums which can be waived or negotiated Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan; financial seminar fees generally range from $35 to $200 per attendee; hourly advice fees generally range from $100 to $400 per hour Fee-only: Financial planning fees, fee-based hourly advice, and financial seminar fees as noted under minimum_fee

Location

40 Village Spring Drive, Suite 21

Hardy, VA 24101

Most active in

Virginia

Work history

Country & Lake Life Financial Strategies, LLC

2024 - Present (2 years)

Eagle Strategies (NY Life)

2023 - Present (3 years)

NYLIFE Securities LLC

2021 - Present (5 years)

New York Life Insurance Co.

2020 - Present (6 years)

Fat Boys Wrecker Service

2017 - 2020 (3 years)

Radford University Advancement

2015 - 2016 (1 year)

Radford University

2012 - 2016 (4 years)

Mitchells Service Center

2010 - 2018 (8 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael S

Series 63, Series 65

Roanoke, VA

360 Wealth Consultants, LLC

Michael Shelton is a financial advisor with 11 years of industry experience, currently practicing at 360 Wealth Consultants, LLC in Roanoke, VA. He holds Series 63 and Series 65 licenses and has held roles at several firms including Level Four Advisory Services and LPL Financial. Outside of advising, Shelton is involved in tax preparation and accounting through his ownership of 360 Tax Solutions, LLC. 360 Wealth Consultants serves individuals, high-net-worth clients, business owners, and retirement plans, focusing primarily on business owners and Baby Boomers. The firm employs proprietary model portfolios and fundamental analysis to tailor discretionary portfolio management and financial planning services, often incorporating third-party advisers as part of its client solutions.

Business exit / sale strategy Tax strategies for small businesses General tax planning Wealth management Founder/Business Owner Baby Boomers (Born 1946-1964)
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CFP®, Series 65

Vinton, VA

Upward Financial Planning

Daniel Colston is a CFP® with eight years of industry experience and is the sole advisor at Upward Financial Planning in Vinton, VA. He previously worked at American Financial Planning, Inc. and currently operates Daniel's Painting, LLC, which accounts for about 10% of his time. Upward Financial Planning serves individual clients, including those with substantial assets, offering discretionary investment management, comprehensive financial planning, tax preparation, and limited insurance brokerage services. The firm combines passive and active investment strategies and emphasizes business-owner and exit-planning.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Founder/Business Owner Established Professionals
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Series 65

Roanoke, VA

Augusta Capital LLC

Walter Dixon is a financial advisor at Augusta Capital LLC with 24 years of industry experience. He holds the Series 65 designation and previously worked for Dixon, Hubard, Feinour & Brown, Inc. for 20 years before founding Augusta Capital in 2021. Augusta Capital LLC provides customized investment management and advisory services to individuals, high net worth clients, trusts, and estates, focusing on discretionary portfolio management with a long-term investment orientation complemented by technical and fundamental analysis. The firm operates as a small, independent practice emphasizing concentrated client relationships.

Active portfolio management Tax-loss harvesting
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Andrew S

Series 65

Roanoke, VA

BanksChannel Advisors, LLC

Andrew Sherman is a financial advisor with BanksChannel Advisors, LLC, an independent firm based in Roanoke, VA. He holds a Series 65 designation and has 13 years of industry experience. Sherman has been with BanksChannel Advisors since 2012 and has been active in the financial field since 2001. BanksChannel Advisors provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and charitable organizations. The firm uses model portfolios primarily composed of low-cost index funds and ETFs, tailored to clients’ risk tolerance, goals, and time horizons, with an emphasis on diversification, reducing drawdowns, and tax efficiency. It is notable for serving charitable organizations and offering consulting services to plan sponsors and unaffiliated registered advisers.

Passive / index investing Tax-loss harvesting Real estate investing
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Michael B

Series 66

Roanoke, VA

Bayesian Investment Management

Michael Baako is a financial advisor at Bayesian Investment Management with 10 years of industry experience. He holds the Series 66 designation and previously worked at Morgan Stanley and Morgan Stanley Private Bank from 2015 to 2020. Since 2020, he has been with Bayesian Investment Management, an independent firm based in Roanoke, VA. Bayesian Investment Management serves individual and high-net-worth clients, small businesses, and employer-sponsored retirement plans, focusing on portfolio management of publicly traded equities, ETFs, and mutual funds. The firm uses technical and cyclical analysis and combines long-term holdings, shorter-term positions, and active trading, offering both discretionary and non-discretionary services.

Wealth management Passive / index investing
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Justin B

Series 63, Series 65

Roanoke, VA

OG Advisory Group, LLC

Justin Barham is the sole advisor at OG Advisory Group, LLC, an independent registered investment adviser based in Roanoke, VA. He holds Series 63 and Series 65 credentials and has 29 years of industry experience. Prior to founding OG Advisory Group in 2023, he worked at several firms including Coastal Wealth Advisory Services and Triumph Wealth Advisors. In addition to his advisory role, Barham is an independent insurance agent offering life and annuities products. OG Advisory Group provides discretionary asset management, financial planning, and consulting services to individuals, business clients, and qualified retirement plans. The firm offers ERISA 3(21) fiduciary services to plan sponsors and constructs client strategies based on goals, time horizon, and risk tolerance, utilizing sub-advisors, third-party managers, and analytical tools such as Monte Carlo planning.

General retirement planning Income planning Tax-loss harvesting Wealth management
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