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Eagle Strategies (NY Life)

Updated today

Total assets under management

$25,395,380,570

Total clients

110,391

23% high-net worth

Total advisors

2,093

of 2,804 employees

Firm size

Institution

2,000+ advisors or $250B+ in AUM

Average clients per advisor

53

Average account size

$230,049

About

Eagle Strategies LLC serves individuals (including high net worth clients), employer‑sponsored retirement plans, trusts, charitable organizations and corporate clients by offering financial planning, investment advisory and retirement plan consulting services. It delivers these services through a network of more than 2,000 investment adviser representatives and programs such as the Eagle Retirement Plan Consulting (CP) and ERISA Investment Manager (EIMP) programs, co‑advisory arrangements with third‑party advisers, and the New York Life Premier Advisory Variable Annuity.

The firm’s operating model emphasizes client‑directed solutions and the use of third‑party managers and model portfolios rather than firm‑controlled discretionary mandates; as of December 31, 2024 Eagle reported approximately $25.4 billion in regulatory assets under management, of which about $1.28 billion was discretionary and $24.12 billion was non‑discretionary. For retirement clients the firm acts as a fiduciary under PTE 2020‑02, uses third‑party evaluation tools such as Fi360 in its CP program, and can implement model portfolios (including Franklin Templeton Model Portfolios within the Advisory VA) or refer clients to Co‑Advisers.

Noteworthy for an institution of its size, Eagle combines advisory services with affiliated insurance and broker‑dealer capabilities as an indirect subsidiary of New York Life, coordinating investment advice with affiliates such as NYLIAC, NYLIM and NYLIFE Securities. That combined structure — and related advisor incentive arrangements (for example, New York Life’s Council Credits) — is disclosed in the brochure and addressed through the firm’s due diligence, supervisory reviews and program‑level governance.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Fee options

Percentage

$0+: Up to 0.80% annually (Retirement Plan Consulting Program, negotiable, may be tiered) $0+: 0.05% to 0.80% annually (ERISA Investment Manager Program, negotiable, may be tiered) $0+: 0% to 1.25% annually (Co-Advisory Program, negotiable) $0+: 0% to 1.00% annually (New York Life Premier Advisory Variable Annuity, negotiable)

Commissions

Commissions and other compensation may be received by IARs acting as insurance agents or registered representatives for insurance, annuities, and securities products sold separately from advisory services.

Project-based

Hourly fee-based advice generally ranges from $100 to $400 per hour, negotiable.

Subscriptions

Ongoing Subscription Agreement for financial planning services with fees agreed for up to five years; payment options include annual, monthly or quarterly installments.

Other

Fee-only: Financial planning fees range from $500 to $35,000 per plan; hourly advice fees $100 to $400 per hour; seminar fees $35 to $200 per attendee; Foundational Analysis is free.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Eagle Strategies (NY Life)

51 Madison Avenue, 12 Th Floor

New York NY 10010, United States

Number of offices

865

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