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Diane Case

Advisor at Shenandoah Financial

Updated today

Location

Charles Town, WV

Credentials

Series 63, Series 65

Industry experience

20 years

About

Diane Case is the principal of Shenandoah Financial, holding Series 63 and Series 65 licenses with 20 years of industry experience. She has operated as a sole proprietor since 1993 and worked at Gradient Advisors, LLC from 2015 to 2016. In addition to her financial advisory work, she is a licensed insurance agent and dedicates approximately 25% of her time to that practice. Shenandoah Financial provides financial planning and consulting services to individuals and small businesses, referring clients to third-party money managers for investment management. The firm assists clients with tailored financial plans, monitors third-party manager performance, and handles related administrative tasks.

Client services

Based on Shenandoah Financial

Financial planning Selection of other advisers

Expertise

Based on Shenandoah Financial

General tax planning Cash flow / budgeting

Occupation focus

Based on Shenandoah Financial

Founder/Business Owner

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Fee options

Percentage

$50,000 - $1,000,000: 1.70% (ETF Endowment Series – Laddered Income – Absolute Yield - Fixed Income – Precious Metals) $1,000,001 - $2,000,000: 1.35% (ETF Endowment Series – Laddered Income – Absolute Yield - Fixed Income – Precious Metals) $2,000,001 - $3,000,000: 1.00% (ETF Endowment Series – Laddered Income – Absolute Yield - Fixed Income – Precious Metals) Over $3,000,000+: 0.80% (ETF Endowment Series – Laddered Income – Absolute Yield - Fixed Income – Precious Metals) $100,000 - $1,000,000: 2.00% (Gradient 50 – Gradient 40 – Gradient 33 – Covered Call - Controlled Volatility – Gradient Tactical Rotation – Energy Sector) $1,000,001 - $2,000,000: 1.65% (Gradient 50 – Gradient 40 – Gradient 33 – Covered Call - Controlled Volatility – Gradient Tactical Rotation – Energy Sector) $2,000,001 - $3,000,000: 1.20% (Gradient 50 – Gradient 40 – Gradient 33 – Covered Call - Controlled Volatility – Gradient Tactical Rotation – Energy Sector) Over $3,000,000+: 0.95% (Gradient 50 – Gradient 40 – Gradient 33 – Covered Call - Controlled Volatility – Gradient Tactical Rotation – Energy Sector) All non-managed assets+: 0.60% (Non-Discretionary/Non-Managed Accounts; minimum quarterly fee $25)

Project-based

$100 per hour for financial planning and consulting.

Other

Account minimum: Shenandoah Financial does not manage client assets and therefore has no account minimum. However, some third party money managers (TPMs) utilized by Shenandoah may have their own minimums (e.g., $50,000 or $100,000 depending on the program). Fee-only: $100 per hour for financial planning and consulting services, with payments in two installments (50% upfront, 50% upon completion). Pricing based on complexity.

Location

Charles Town, WV

Most active in

West Virginia

Work history

Diane Case Dba Shenandoah Financial

2017 - Present (9 years)

Gradient Advisors, LLC

2015 - 2016 (1 year)

Diane Case, Sole Proprietor

1993 - Present (33 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Danny K

CFP®, CPA

Hamilton, VA

FI-Nancial Planner LLC

As a member of the financial independence community, I understand the value of quality fee only advice catering to the complex and "nontraditional" route we are taking to life. I have built a "lifestyle" practice, where I can serve clients, maintain my balanced lifestyle with two girls, pursue my hobbies and travel. I primarily work with clients on an ongoing retainer basis, charged with a monthly billing arrangement. For legacy (separated) clients or family of clients, I offer hourly based planning. I also prepare tax returns and manage assets, both of which I charge a separate fee for. After graduating from University of Maryland, College Park, I worked in public accounting doing tax preparation and consulting for high net worth individuals, estates and trusts. I changed careers into financial planning in 2013, working mainly with clients pursuing a traditional retirement path, including attorneys, physicians, executives and families with wealth. After working for a large planning firm in the DC area, I launched my firm in 2018. I am a CFP® and CPA. Given my background, I specialize in tax planning, retirement planning and frugality!

General tax planning FIRE (Financial Independence Retire Early) Young Families Gen Y/Millennials (Born 1980-1995)
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Timothy T

Series 63, Series 65

Martinsburg, WV

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Timothy Taylor is a financial advisor with Taylor Capital Management in Martinsburg, WV, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has led TCM Advisors, LLC since 2006. Taylor serves on the finance committee of Highland View Academy, a nonprofit Christian high school. Taylor Capital Management provides discretionary portfolio management and investment advisory services to individuals, charitable organizations, corporate entities, retirement plans, and institutional mandates. The firm focuses on individualized account supervision, employs a broad range of investment instruments including derivatives, and manages a relatively large client base through a wrap fee program administered on two account platforms.

Options & derivatives strategies Active portfolio management
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Series 65

Purcellville, VA

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Bryan Lohr is a financial advisor at Present Value Financial Services LLC with seven years of industry experience. He holds a Series 65 designation and has been with his current firm since 2018 following a period of semi-retirement. Present Value Financial Services LLC serves individuals and families across income levels, offering comprehensive financial planning, investment management, tax preparation, and financial education. The firm employs a bottom-up fundamental analysis approach combined with capital market theory to create diversified, cost-conscious portfolios and emphasizes financial education through public seminars and workshops.

Cash flow / budgeting Income planning General tax planning Wealth management
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Purcellville, VA

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General retirement planning General tax planning Wealth management
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Thomas M

CFP®, Series 63, Series 65

Shepherdstown, WV

Mission: Advice

Thomas Maiden is a CFP® with eight years of industry experience and is the sole advisor at Mission: Advice, an independent firm based in Shepherdstown, WV. He has worked with Investment Outfitters, LLC since 2019 and Insurance Outfitters, Inc. since 2000. Outside of his advisory work, Maiden serves as a Commanding Officer in the Navy Reserve with the United States Africa Command J2, leading a 70-member Naval Intelligence unit. Mission: Advice serves individuals, high-net-worth clients, and pension and profit-sharing plans, offering financial planning, discretionary investment management, and retirement plan consulting. The firm emphasizes tax-efficient portfolio construction, using low-cost, passive ETF allocations combined with long-term fundamental analysis, and provides institutional retirement plan consulting alongside individual wealth management.

General retirement planning Retirement income strategy Tax-loss harvesting Passive / index investing Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner Young Professionals HENRY (High Earners, Not Rich Yet)
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David Berish is the sole advisor at The Dienekes Corporation, an independent registered investment adviser based in Purcellville, VA. He holds a Series 65 designation and has 15 years of industry experience. Berish has led The Dienekes Corporation since 2008. The Dienekes Corporation provides discretionary portfolio management services focused on customized strategies for individual clients. The firm manages a concentrated client base and draws on Berish’s extensive background in fixed-income markets, including prior roles as a bond trader in New York and London and a director at a bank.

Active portfolio management Options & derivatives strategies Concentrated stock management
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