Diana Heu
Advisor at The AmeriFlex Group
Updated today
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
The AmeriFlex Group
Location
Santa Barbara, CA 93101
Credentials
Series 66
Industry experience
16 years
About
Diana Heu is a financial advisor with The AmeriFlex Group in Santa Barbara, CA, holding a Series 66 designation and 16 years of industry experience. Her work history includes positions at Cambridge Investment Research, OSAIC, and Sagepoint Financial. She is also an insurance agent. The AmeriFlex Group provides investment advice and related services to individuals, corporations, employee benefit plans, and charitable organizations. The firm offers portfolio management, financial planning, third-party money manager selection and monitoring, and retirement plan consulting through a network of advisory affiliates using multiple program platforms.
Client services
Based on The AmeriFlex Group
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Educational seminars or workshops
Expertise
Based on The AmeriFlex Group
Wealth management
Retirement income strategy
Equity compensation tax strategy
Business exit / sale strategy
Fee options
Fixed fees typically ranging from $500 to $10,000 for financial planning and consulting services.
Certain Investment Advisor Representatives are registered representatives of Cambridge Investment Research, Inc. and may receive commissions, trails, and other compensation from securities sales.
Hourly fees typically ranging from $50 to $300 per hour for financial planning, consulting, and non-discretionary advisory services.
Fee-only: Fixed fees typically ranging from $500 to $10,000 for financial planning and consulting services; hourly fees typically ranging from $50 to $300 per hour for financial planning, consulting, and non-discretionary advisory services.
Location
1332 Anacapa St. Suite 110
Santa Barbara, CA 93101
Most active in
Diana H has reported serving >5 clients in these states in the last 12 months.
California · Nevada
Work history
Cambridge Investment Research, Inc.
2025 - Present (1 year)
OSAIC
2023 - 2025 (2 years)
AmeriFlex Group Securities, Inc.
2022 - Present (4 years)
The Ameriflex Group, Inc.
2019 - Present (7 years)
Sagepoint Financial, Inc.
2012 - 2023 (11 years)
Sagepoint Financial, Inc.
2012 - 2019 (7 years)
Ameriflex Financial Services
2009 - 2019 (10 years)
Disclosures
Disclosures include customer complaints, regulatory actions, employment terminations, bankruptcies, and certain legal protections.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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