Craig Gonn

Ryan Green is an advisor at Premium Alpha Capital, LLC with a Series 65 designation and no prior experience in the financial industry. He is currently employed as a performance coach and marketing specialist at BRX Performance, a sports training facility focused on baseball athletes. Premium Alpha Capital primarily serves individual investors such as retirees and professionals, offering customized investment management that emphasizes income generation, growth, and downside risk management. The firm employs ETFs, index funds, and options strategies combined with technical, fundamental, and macroeconomic analysis to tailor portfolios to client goals and risk tolerance.

Clarence Christiansen is the sole advisor at Christiansen Asset Management LLC in Mequon, WI, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has been with Christiansen Asset Management since 1997. Outside of his advisory role, he is also an independent health insurance agent. Christiansen Asset Management provides fee-based investment advisory and custom portfolio management services for individuals, couples, retirees, professionals, and retirement accounts. The firm focuses on publicly traded securities and employs a combination of charting, fundamental, technical, and cyclical analysis with a generally long-term investment approach.

Ronald Larson is the sole advisor at Larson Wealth Management, LLC, an independent firm based in West Bend, WI. He holds Series 63 and Series 65 licenses and has 21 years of industry experience. Prior to founding his firm in 2013, he coached high school basketball during the 2013–2014 season. Larson Wealth Management provides financial planning, consulting, and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs multiple analysis methods in its investment decisions and integrates insurance analysis and product placement into its services.

Diane Esser is a CFP® professional with 13 years of industry experience, currently operating as the sole advisor at Direction Financial Management, LLC since 2012. Her background includes integrating financial planning with tax services through her CPA credential and affiliation with an in-house tax practice. Direction Financial Management is an independent, fee-only firm serving individuals, families, trusts, retirees, professionals, and small business owners. The firm provides consultative financial planning and investment advice based on a long-term, passive approach using Modern Portfolio Theory and broad index fund exposure, focusing largely on non-securities planning areas such as tax, estate, and risk management.

Patrick Lotzer is the principal of Lotzer & Co., Inc. in Bayside, Wisconsin, holding a Series 65 credential with 30 years of industry experience. He has been with Lotzer & Co., Inc. since its founding in 1995. Lotzer & Co., Inc. provides personalized investment management and financial planning services to individuals, institutional clients, and non-profit organizations. The firm employs a strategic asset allocation with a core-and-satellite approach, combining direct equity selections with no-load mutual funds and ETFs, and manages accounts on a discretionary basis with regular reviews.