Craig Davis

I help women achieve financial flexibility and independence so they can live life on their own terms. I am you. My journey into personal finance started unexpectedly more than 20 years ago when my mother developed cancer and was eventually left disabled. I hired a financial advisor to help my parents with their finances. He ended up selling them expensive load funds (5.75%) that further enriched him while hampering their returns. After a year and a half, I caught on and made the tough decision to fire him and oversee our family’s finances myself. As an investor and financial planner, I’ve noticed that while women have made tremendous strides educationally and professionally, this has not always translated into greater financial security. Why? While there are still a number of social, professional, personal and psychological biases that hold us back, we are far from helpless. Never have we been better positioned to save ourselves. We have many of the resources we need to further secure our financial well-being. And, money is just one of them. As with any resource, money has its own energy. I can teach you to harness it more efficiently. In so doing, you can transform money from being the wind in your face to the wind on your back. This will help you go quicker, farther and with less effort. Our society often equates money with wealth. While there is overlap, in my mind, they are different. Money is the means to live life on our own terms. Wealth, however, is the recognition that a life well-lived means taking care not just ourselves, but also our families and our communities.