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Cooper Gross

Advisor at Evergreen Wealth Management, LLC

Updated today

Location

Williamston, MI 48895

Credentials

Series 65

Industry experience

< 1 year

About

Cooper Gross is a financial advisor at Evergreen Wealth Management, LLC with a Series 65 designation and approximately one year of industry experience. His prior work includes roles at Plante Moran Financial Advisors, LLC, Michigan State University, and Williamston Community Schools. Evergreen Wealth Management serves individuals, charitable organizations, corporations, and retirement plans by providing discretionary portfolio management, pension consulting, and third-party portfolio management. The firm employs a combination of fundamental, cyclical, and quantitative analysis alongside modern portfolio theory to pursue long-term, diversified asset allocation strategies.

Client services

Based on Evergreen Wealth Management, LLC

Portfolio management Pension consulting

Expertise

Based on Evergreen Wealth Management, LLC

Wealth management

Fee options

Percentage

$0+: up to 2.00% $0+: up to 1.00% (pension consulting services)

Other

Fee-only: Asset-based fees up to 2.00% annually, generally negotiable; pension consulting fees up to 1.00% annually, negotiable

Location

319 W Grand River Ave

Williamston, MI 48895

Most active in

Michigan

Work history

Evergreen Wealth Management, LLC

2025 - Present (1 year)

Evergreen Wealth Management, LLC

2025 - Present (1 year)

Plante Moran Financial Advisors, LLC

2024 - 2024 (1 year)

Michigan State University

2021 - 2025 (4 years)

Evergreen Wealth Management, LLC

2021 - 2023 (2 years)

Williamston Community Schools

2015 - 2021 (6 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Larry F

Series 63, Series 65

Lansing, MI

Fitzpatrick Financial Solutions, LLC

Larry Fitzpatrick is the sole advisor at Fitzpatrick Financial Solutions, LLC, an independent firm based in Lansing, MI. He holds Series 63 and Series 65 licenses and has 16 years of industry experience, having founded his firm in 2009. Fitzpatrick Financial Solutions provides investment advisory and financial planning services to individual investors as well as retirement plans, trusts, estates, and small-business pension arrangements. The firm emphasizes primarily non-discretionary account management, utilizing technical, fundamental, and statistical analysis with a focus on ETFs, stocks, and bonds for cost efficiency and liquidity.

General retirement planning Wealth management
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Jon S

CFP®, Series 66

Okemos, MI

FinancialMD, LLC

Jon Solitro is a CFP® with 12 years of experience in the financial industry. He has worked at Principal Securities INC, Washington Avenue Advisors, Holt-Dimondale Agency, The Centennial Group, and Principal Life Insurance Company. He serves as a board member for Youth Haven. CIG Asset Management provides discretionary and non-discretionary asset management and consulting primarily for institutional and high-net-worth clients, focusing on corporate and business entities. The firm employs a strategic and tactical asset allocation approach using behavioral, fundamental, and quantitative analysis, and incorporates external managers and alternative investments in client portfolios.

Debt management Charitable giving & philanthropy General estate planning guidance
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Justin M

CFP®, Series 63, Series 66

Haslett, MI

Effective Assets

Justin Martello is a CFP® with 19 years of industry experience and has been with Effective Assets since 2012, currently serving as the sole advisor at the firm. He also works as an independent insurance agent outside of his advisory role. Effective Assets is a small SEC-registered investment adviser managing approximately $165 million in client assets, providing discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth households, trusts, retirement plans, charitable organizations, and select businesses. The firm emphasizes socially responsible investing through ESG analysis and client-imposed social screens, with a focus on individualized asset allocation and regular client communications.

ESG / Sustainable investing Cash flow / budgeting College savings (529s, UTMA, etc.)
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Michael S

Series 63, Series 66

Okemos, MI

Sullivan Dunn Wealth Management

Michael Sullivan is a financial advisor with Sullivan Dunn Wealth Management in Okemos, MI, holding Series 63 and Series 66 licenses and possessing 11 years of industry experience. His prior roles include positions at LPL Financial, Sigma Parkland Securities, Plan 4 Financial Design/Cetera, and Nylife. He is also a licensed insurance agent and serves as a trustee and beneficiary of a family trust. Sullivan Dunn Wealth Management provides portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm employs a combination of fundamental analysis, modern portfolio theory, and quantitative methods, with a notable focus on pension consulting and a range of investment strategies including equities, fixed income, options, and alternative vehicles.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Annuities Wealth management

Rich F

CFP®, EA

East Lansing, MI

IAM Financial

Work history In December of 2007 Rich created IAM Financial to serve clients seeking objective, affordable, independent advice. Prior to this, Mr. Feight was an investment advisor representative of Creative Financial Design, where he was responsible for the selection of securities used in, and management of, asset allocation portfolios for numerous client accounts. His career began as a registered representative of Vestax Securities Corp. where he was a fee-based advisor. Rich was also licensed in the state of Michigan with Jackson National Life to advise and sell life insurance. Education Rich is a graduate of Michigan State University where he received a degree in Finance. Rich earned the Certificate of Financial Planning from The College for Financial Planning in Denver, Colorado that was comprised of intense graduate-level classes grounding him in the various foundations of financial planning. He is a CFP® (Certified Financial Planner®) since 2001, meeting the experience, education requirements and passing the two-day, 10-hour exam, making him one of the few in the country who hold the designation. Rich became an Enrolled Agent (EA) with the Internal Revenue Service in January 2011. An EA is a federally-authorized tax practitioner with technical expertise in the field of taxation. EAs are empowered by the Department of Treasury to represent taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals. Only Enrolled Agents, attorneys, and CPAs may represent taxpayers before the IRS. Since 2004, Rich has subscribed to the stringent and mandatory annual educational hours, experience, and code of ethics to meet the requirements to be a NAPFA Registered Financial Advisor. Out of the 800,000 individuals in the country who claim they are financial advisors/planners, fewer than 5,000 in the country qualify for the membership; Rich is one of them. Rich is also a member of the National Association of Tax Professionals, Tax Professionals.com and the Greater Lansing Estate Planning Counsel. Volunteering Rich served on the National Board of the National Association of Personal Financial Advisors as membership director. He served on the Small Business Association of Michigan's Strategic Communications Committee and is a past President and Chairman of the Board of the Financial Planning Association (FPA) of Michigan, one of the largest and most influential of the FPA chapters in the country. Rich is also a past President for Transportation Toastmasters Club 4776 downtown Lansing where he enjoyed enhancing his speaking skills.

Business ownership considerations Business exit / sale strategy Established Professionals FIRE (Financial Independence Retire Early) Gen X (Born 1965-1980)
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Gary W

CFP®, Series 66

Lansing, MI

Newage Advisors LLC

Gary Wedge is a CFP® and Series 66-registered financial advisor with 13 years of industry experience. He has been the sole advisor at Newage Advisors LLC since 2015. In addition to his advisory role, he works as an independent insurance agent specializing in life and health insurance and annuities. Newage Advisors LLC serves a select group of individual and institutional clients, including federal employees and high-net-worth individuals, providing discretionary portfolio management, financial planning, and participant account management for held-away retirement assets. The firm employs a Lifestyle Select buy-and-hold investment approach with strategic rebalancing and tactical adjustments, using mutual funds, ETFs, and occasionally alternative investments tailored to client goals and risk tolerance.

Cash flow / budgeting Divorce financial planning
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