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Charles Herman Jr.

Advisor at Authentic Financial Planning

Updated today

Firm

Authentic Financial Planning

Location

Peoria, AZ

Credentials

ChFC®

Industry experience

5 years

About

Charles Herman is a ChFC® credentialed advisor with four years of experience, currently operating at Authentic Financial Planning in Peoria, AZ. His background includes roles in tax preparation, mortgage lending, insurance, and real estate sales through various related businesses. Herman is also involved in tax preparation and accounting, mortgage brokerage, insurance agency ownership, and residential real estate. Authentic Financial Planning serves individuals, families, high-net-worth clients, business owners, and some corporate clients by offering financial planning and investment advisory services. The firm employs a subscription-style billing model for tiered planning packages and integrates investment management with additional services such as insurance, mortgage origination, tax/accounting, and real estate guidance, alongside public financial education workshops.

Client services

Based on Authentic Financial Planning

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Authentic Financial Planning

Retirement income strategy Social Security optimization Business sale tax planning Charitable giving tax strategies Long-term care insurance

Occupation focus

Based on Authentic Financial Planning

Founder/Business Owner

Demographic focus

Based on Authentic Financial Planning

Approaching retirement Young Families

Fee options

Fixed

Fixed fee financial planning services range from $400 to $15,000 based on complexity

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.55% $2,000,001+: 0.30%

Project-based

Not specifically stated, but hourly charges are reported in SEC Form ADV Part 1 (exact hourly rates not specified)

Subscriptions

Monthly Fees for ongoing financial planning packages: Foundational Planning ($75 single, $125 couple), Wealth Planning ($150 single, $250 couple), Pinnacle Planning ($250 single, $375 couple). Initial onboarding fee equals three months minimum fee.

Location

Peoria, AZ

Most active in

Arizona

Work history

Authentic Financial Planning Inc.

2021 - Present (5 years)

Independent Tax Advisors

2021 - 2022 (1 year)

My Home Group

2021 - Present (5 years)

Valley Signature Real Estate

2019 - 2021 (2 years)

Financial Freedom Developers LLC Dba The Money Agency

2019 - Present (7 years)

Excel Mortgage Lending LLC

2017 - Present (9 years)

Arizona Insurance Strategies LLC

2016 - Present (10 years)

Geneva Financial

2014 - 2017 (3 years)

Tax Man LLC

2013 - 2017 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ryan B

Series 65

Phoenix, AZ

Betts LLC

Wealth management
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Nicholas G

Series 63, Series 65

Phoenix, AZ

FMT Investment Advisory

Options & derivatives strategies Concentrated stock management Private / alternative investments
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Alan N

CFP®, Series 63, Series 66

Phoenix, AZ

Norris Wealth Management, LLC

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting General retirement planning General estate planning guidance Founder/Business Owner

Anthony S

CFP®

Phoenix, AZ

Dynamic Financial Planning

Hi, I'm Anthony – a CFP® and father of three who specializes in helping successful professionals turn scattered financial decisions into a coordinated wealth-building strategy. You're doing well, but between stock options, tax planning, debt payoff, and investment choices, there are too many moving pieces to navigate without the right financial partner. I started Dynamic Financial Planning because I watched too many successful professionals struggle with this. Traditional AUM models ignore you during your most critical wealth-building years, leaving you to figure it out alone when the stakes are highest. The Dynamic Approach is different: ✔ Human-first planning that meets you where you are – progress over perfection, always. Your financial house gets built with architecture designed for your real life, not some textbook scenario. ✔ Purpose-driven strategy that starts with your "why." When we're clear on what you're building toward, every decision becomes easier. We invest early and often because your dreams can't wait for perfect timing. ✔ Complete wealth architecture whether you're breaking free from debt to build serious assets or protecting substantial wealth for your family's future. ✔ True partnership that delivers what you really want: optimized returns, protected wealth, and the confidence to actually enjoy your success instead of constantly worrying about it. The result? You sleep better knowing your financial foundation is solid, and your family's future is secure. I'm easy going and enjoy working with people virtually or in-person at times that are convenient for them. At the end of the day, my goal is to earn your trust and build you the financial house that you deserve. Schedule: https://www.dynamic-fp.com/schedule Message: anthony@dynamic-fp.com Virtual planning nationwide: New York San Francisco Los Angeles Santa Monica San Diego Las Vegas Austin Houston Dallas Miami Chicago Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming In-person planning: Scottsdale Phoenix Gilbert Chandler Mesa Cave Creek Peoria Glendale

Equity Recipients (RS/RSU, SOP, ESPP) Young Families FIRE (Financial Independence Retire Early) Gen Y/Millennials (Born 1980-1995)
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Charles H

PFS™, Series 66

Phoenix, AZ

Covenant Financial Advisors, LLC

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner
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Joel B

Series 63, Series 65

Peoria, AZ

21:5 Advisors, LLC

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting Debt management
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