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Brian Souders

Advisor at Sterling Retirement Group of Sacramento

Updated today

Location

Roseville, CA 95678

Credentials

Series 65

Industry experience

10 years

About

Brian Souders is a financial advisor at Sterling Retirement Group of Sacramento with nine years of industry experience. He holds a Series 65 designation and has been with Sterling Retirement Group since 2016. In addition to his advisory role, he owns and operates Souders Financial & Insurance, LLC, where he works as an independent insurance agent specializing in indexed life and fixed indexed annuities. Sterling Retirement Group of Sacramento provides comprehensive financial planning, portfolio management, and business consulting services to individuals, trusts, corporations, and retirement accounts. The firm emphasizes value, safety, and risk control in its investment approach and offers discretionary management alongside co-adviser arrangements.

Client services

Based on Sterling Retirement Group of Sacramento

Financial planning Portfolio management Selection of other advisers Business consulting

Expertise

Based on Sterling Retirement Group of Sacramento

General retirement planning Wealth management Business ownership considerations Business succession planning

Fee options

Fixed

Comprehensive financial planning fees from $500 to $10,000; Business consulting fixed fees from $1,000 to $50,000

Percentage

$0+: 0.30% to 1.50% annually for portfolio management services $0+: 0.30% to 1.65% annually for selection of third-party investment advisers services

Commissions

Representatives may receive commissions on insurance products if clients implement recommendations through them

Project-based

Consulting financial planning at $400 per hour; Business consulting at $350 per hour

Other

Fee-only: Financial planning fees range from $500 to $10,000; Consulting financial planning at $400 per hour; Business consulting fixed fees from $1,000 to $50,000 or $350 per hour

Location

300 Harding Blvd #115

Roseville, CA 95678

Most active in

California

Work history

Sterling Retirement Group of Sacramento

2016 - Present (10 years)

Souders Financial & Insurance, LLC

2007 - Present (19 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Mark D

Series 63, Series 65

Sacramento, CA

Mechfi

Mark Dyer is a financial advisor at Mechanical Financial in Sacramento, CA, with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Edward Jones, J.P. Morgan Securities, Merrill Lynch, Bank of America, Lumity, Comerica Securities, and Motif. Outside of advising, he has a 25% ownership interest in Mary's Mobile Kitchen, a restaurant business, where he contributes marketing materials. Mechanical Financial is an independent investment adviser providing discretionary portfolio management and financial planning primarily for individual clients, as well as pension plans, trusts, and small businesses. The firm employs a Modern Portfolio Theory approach to build diversified portfolios and offers educational content, seminars, and retirement plan consulting tailored to client needs.

Retirement income strategy Income planning Tax-loss harvesting Real estate investing
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Ryan Demartini is the principal of JC Financial Services in Loomis, CA, with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at JC Financial Services since 2016, following a brief tenure at Johnston, Martin & Montgomery. In addition to his advisory role, he operates JC Bookkeeping, providing bookkeeping and tax preparation services. JC Financial Services offers investment management and financial planning to individuals, pension and profit-sharing plans, and corporate clients, including services for small-business retirement plans. The firm employs a passive investment approach using index mutual funds and ETFs and integrates its tax preparation and bookkeeping practice as part of its service offerings.

College savings (529s, UTMA, etc.) Cash flow / budgeting
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Blake F

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General retirement planning Founder/Business Owner Young Professionals
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CFA®

Sacramento, CA

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Real estate investing Cash flow / budgeting College savings (529s, UTMA, etc.) Self-Employed
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Richard L

Series 65

Sacramento, CA

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Richard Loek is a financial advisor with Onesta Wealth Management, LLC in Sacramento, CA, holding a Series 65 designation and 18 years of industry experience. He has been with Onesta Wealth Management since 2012 and also runs Calrima Financial & Insurance Agency, where he serves as CEO and insurance agent. Onesta Wealth Management provides personalized financial planning and asset management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a mix of fundamental, technical, and cyclical analysis for portfolio monitoring and offers educational seminars and workshops without charge.

General retirement planning Income planning Cash flow / budgeting Retired
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Tristan P

Series 65

Rocklin, CA

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Tristan Payne is a financial advisor at Sow and Reap Financial LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Finisar Corp for nine years. Sow and Reap Financial LLC provides advisory services to individual clients, including both non‑high‑net‑worth and high‑net‑worth individuals, through discretionary investment management and project‑based financial planning. The firm emphasizes asset-allocation strategies using no‑load mutual funds and ETFs, with a focus on passive management, long-term equity holdings, and tax-aware portfolio rebalancing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Retirement income strategy
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