Zoe Financial, Inc. logo

Zoe Financial, Inc.

Updated today

Client assets under management

$283,473,191

Clients

1,608

2% high-net worth

Advisors

10

of 45 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

161

Very High

Average account size

$176,289

About

Zoe Financial, Inc. operates an online referral service called the Zoe Advisor Network that matches individuals and high‑net‑worth Users to third‑party registered investment advisers, and it also provides the Zoe Wealth Platform, which offers reporting, administrative and sub‑advisory services and sponsors a wrap‑fee program. As of December 31, 2025, Zoe reported managing approximately $118.2 million in discretionary and $165.3 million in non‑discretionary assets through its sub‑advisory platform.

Zoe gathers limited client information through a digital form (including household income, financial goals, account types, zip code and whether the User currently has a financial advisor) and uses that information to match Users to vetted RIAs; its RIA due diligence includes reviewing Forms ADV, CRD records, professional designations, and annual updates. The firm does not assess a User’s full risk profile or make investment recommendations for referred Users — the selected RIA is responsible for implementing investment strategies and managing client accounts.

The brochure discloses several features that distinguish Zoe from many peers: it serves other investment advisers as clients via its Wealth Platform, is affiliated with an SEC‑registered broker‑dealer (Zoe Securities, LLC), and has minority ownership interests held by several RIAs that also participate on the Advisor Network. Zoe receives referral and platform fees from participating RIAs and has solicitor relationships (including with Ethic), and it discloses these financial relationships and the steps it takes—such as algorithm design and contractual terms—to mitigate the resulting conflicts of interest.

Client services

Portfolio management Selection of other advisers Referral service

Expertise

Wealth management

Main office location

Zoe Financial, Inc.

666 Third Ave., 6 Th Floor

New York NY 10017, United States

Number of offices

1

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lily K

Series 65

New York, NY

Zoe Financial, Inc.

Lily Kraus is a financial advisor with Zoe Financial, Inc., holding a Series 65 designation and beginning her advisory career in 2024. Prior to joining Zoe Financial, she held roles at Arketa, Equinox, and several other organizations across various industries. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients with third-party registered investment advisers through its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, providing administrative and sub-advisory support to participating RIAs rather than directly managing client accounts.

Wealth management
user avatar

Preston B

Series 65

New York, NY

Zoe Financial, Inc.

Preston Buhrmaster is a financial advisor at Zoe Financial, Inc. in New York, NY, holding a Series 65 credential with one year of industry experience. His prior work includes roles at Everlaw and Aflac, as well as experience with a CPA firm and his own company, JH Buhrmaster CO. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients to third-party registered investment advisers within its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, providing reporting and administrative support to participating RIAs, focusing on referrals and platform services rather than direct retail account management.

Wealth management
user avatar

Rajesh G

CFA®, Series 63

New York, NY

Zoe Financial, Inc.

Rajesh Gaur is a CFA® charterholder with six years of industry experience, currently serving as an advisor at Zoe Financial, Inc. He has previously worked at RobustWealth, Inc. and Bank of America. Outside of his advisory role, he hosts a podcast focused on conversations with successful entrepreneurs through his digital media venture, One Vast Ventures LLC. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients to third-party registered investment advisers within its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, which provides reporting, administrative, and sub-advisory support to participating RIAs.

Wealth management
user avatar

Matthew W

Series 65

New York, NY

Zoe Financial, Inc.

Matthew Wiener is a financial advisor at Zoe Financial, Inc. with one year of industry experience. He holds a Series 65 designation and has worked at Zoe Financial since 2022. Prior to that, he was employed at Infor and B&H and attended Syracuse University. Zoe Financial, Inc. provides an online referral service that connects individual and high-net-worth users to third-party registered investment advisers through its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, which delivers reporting, administrative, and sub-advisory support to participating RIAs, focusing on referrals and platform services rather than directly managing retail client accounts.

Wealth management
user avatar

Cassie S

Series 66

New York, NY

Zoe Financial, Inc.

Cassie Stancil is a financial advisor at Zoe Financial, Inc. with a Series 66 designation and less than one year of industry experience. Her prior work includes roles at Navan, Inc. and Equitable Advisors, as well as employment in hospitality and education. Zoe Financial, Inc. operates an online referral service that matches individuals and high-net-worth users with third-party registered investment advisers through its Zoe Advisor Network, and offers a turnkey asset management platform providing support services to participating RIAs. The firm focuses on referrals and platform services rather than direct management of retail client accounts.

Wealth management
user avatar

Andres G

Series 63

New York, NY

Zoe Financial, Inc.

Andres Garcia is a financial advisor with Zoe Financial, Inc. in New York, NY, holding a Series 63 designation and five years of industry experience. His prior work includes roles at JP Morgan Asset Management and Morgan Stanley & Co. Incorporated. Zoe Financial, Inc. operates an online referral service matching individual and high-net-worth clients to third-party registered investment advisers through its Zoe Advisor Network, and offers the Zoe Wealth Platform, a turnkey asset management solution providing administrative and sub-advisory support to participating RIAs. The firm focuses on referral and platform services rather than direct retail account management.

Wealth management
user avatar

Paul C

Series 65

New York, NY

Zoe Financial, Inc.

Paul Cipollaro is a financial advisor at Zoe Financial, Inc. based in New York, NY, holding a Series 65 credential with one year of industry experience. Prior to joining Zoe Financial in 2023, he worked at Dataminr, Inc. and Uber Eats. Zoe Financial, Inc. provides an online referral service that matches individual and high-net-worth users to third-party registered investment advisers within its Zoe Advisor Network. The firm also offers the Zoe Wealth Platform, which delivers reporting, administrative, and sub-advisory support to participating RIAs.

Wealth management
user avatar

John B

CFP®

New York, NY

Zoe Financial, Inc.

John Benevides is a CFP® professional with five years of industry experience, currently serving as an advisor at Zoe Financial, Inc. in New York, NY. His prior experience includes roles at Rething Wealth, Ameriprise, OmniLYF, and Legends Hospitality. Zoe Financial, Inc. operates as an online referral service that matches individual and high-net-worth clients with third-party registered investment advisers through its Zoe Advisor Network, and offers the Zoe Wealth Platform, providing administrative and sub-advisory support to participating RIAs. The firm focuses on referrals and platform services rather than directly managing retail client accounts.

Wealth management
user avatar

Mason C

Series 66

New York, NY

Zoe Financial, Inc.

Mason Coon is a financial advisor with Zoe Financial, Inc. holding a Series 66 designation and based in New York, NY. He has held positions at Charles Schwab and Watson Coon Ryan, LLC, and has prior experience outside the financial industry including landscaping and service roles. Zoe Financial, Inc. operates an online referral service that connects individual and high-net-worth clients to third-party registered investment advisers and offers a turnkey asset management platform providing administrative and sub-advisory support to participating RIAs. The firm focuses on referral and platform services rather than directly managing retail client accounts.

Wealth management
user avatar

Corey M

Series 66

New York, NY

Zoe Financial, Inc.

Corey Moon is a Series 66 licensed financial advisor with two years of industry experience, currently with Zoe Financial, Inc. He previously worked at Equitable Advisors, LLC and has experience with organizations including Instaswim and the Hillsborough YMCA. Zoe Financial, Inc. operates an online referral service that matches individual and high-net-worth users to third-party registered investment advisers within its Zoe Advisor Network, and provides a turnkey asset management platform offering reporting, administrative, and sub-advisory support to participating RIAs. The firm focuses on referrals and platform services rather than directly managing retail client accounts.

Wealth management
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