Xena Financial Planning, LLC

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Client assets under management

$104,461,476

Clients

118

43% high-net worth

Advisors

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Typical

Average account size

$885,267

About

Xena Financial Planning provides investment management and comprehensive financial planning primarily for individual and high-net-worth clients. The firm is fee-only and operates with a small advisory team that manages roughly $104 million for about 118 clients, offering ongoing discretionary portfolio supervision alongside one-on-one planning relationships.

The firm emphasizes portfolio construction based on Modern Portfolio Theory and passive investment management, using low-cost index funds and an investment policy statement to align allocations with client goals and risk tolerances. Financial planning is integrated into the advisory relationship and includes cash‑flow, retirement, estate, tax‑sensitive allocation, and employer benefits reviews, with planners monitoring and updating plans over time.

Xena FP’s brochure discloses several features that are less common among peers: the firm conducts educational seminars and publishes paid articles (with some pro bono offerings) and indicates the use of third‑party ratings and client testimonials in its marketing. It also maintains legacy custodial relationships that include vendor‑reimbursement arrangements (a disclosed conflict of interest), and the firm, founded in 2024, routinely discloses those arrangements and its code-of-ethics practices.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General estate planning guidance General tax planning

Fee options

Fixed

Financial Planning fees range from $10,000 to $36,000 annually; Educational seminars fees range from $500 to $4,000 per engagement; Educational articles fees range from $350 to $4,000 per article.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.50% $5,000,001+: 0.35%

Other

Minimum fee: Financial Planning fee minimum of $10,000 annually (may be waived for clients with assets under management over $1,000,000) Fee-only: Xena FP is a fee-only firm, compensated solely by professional fees paid directly by clients, no commissions or third-party compensation.

Main office location

Xena Financial Planning, LLC

650 Ne Holladay St, Suite 1600

Portland OR 97232, United States

Number of offices

Most active in

California · New York · Oregon · Texas · Washington

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Instagram Website (503) 714-7357

Advisors at this firm

Danika W

CFP®, Series 65

Portland, OR

Xena Financial Planning, LLC

Danika Waddell is a CFP® with six years of industry experience, currently serving as an advisor at Xena Financial Planning, LLC in Seattle, WA. She has previously worked at Goddard Financial Planning and Belmore Financial, LLC. Outside of her advisory role, Danika is the CEO of Xena Rising LLC, where she speaks at events and leads retreats for financial advisors. Xena Financial Planning provides investment management and comprehensive financial planning primarily for individual and high-net-worth clients. The firm uses a fee-only model with a focus on passive investment management and portfolio construction based on Modern Portfolio Theory, integrating financial planning services throughout the client relationship.

Cash flow / budgeting College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General estate planning guidance General tax planning

James H

CFP®, Series 65

Portland, OR

Xena Financial Planning, LLC

James Hindes is a CFP® with seven years of industry experience, currently serving at Xena Financial Planning, LLC. He has previously worked at More Signal Planning, LLC (d/b/a ENOW Financial) and BlueWolf, an IBM company. Outside of Xena, he is the owner and Chief Compliance Officer of ENOW Financial, a registered investment advisory firm. Xena Financial Planning provides investment management and comprehensive financial planning primarily for individual and high-net-worth clients. The firm uses a fee-only structure with a focus on portfolio construction based on Modern Portfolio Theory and passive investment management strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General estate planning guidance General tax planning

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