X and Y Advisors, Inc. logo

X and Y Advisors, Inc.

Updated today

Client assets under management

$18,814,112

Clients

17

59% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

9

Very Low

Average account size

$1,106,712

About

X and Y Advisors, Inc. serves individual and high‑net‑worth clients and provides financial planning, investment management, tax preparation, accounting, and business consulting. The firm operates on a fee‑only basis and manages roughly $18.8 million in discretionary assets for a relatively small client base.

The firm’s investment process uses Modern Portfolio Theory and primarily favors passive portfolios built from index mutual funds and ETFs; investment management is provided to comprehensive planning clients as part of the planning engagement rather than as a separate asset‑based charge. X and Y also uses and monitors third‑party (outside) investment managers, including an independent manager platform, as part of its implementation options.

Distinctive elements include integrated in‑house accounting and tax preparation services led by a licensed CPA and the firm’s provision of educational seminars and paid speaking engagements, both of which are uncommon among peers. The brochure also discloses affiliations with other advisers and a co‑founder’s contracted planning work for another firm, and the firm’s practice of not charging percentage‑of‑AUM investment fees differentiates it from most supported firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning

Fee options

Project-based

Business Consulting Services offered at $250 per hour, negotiable.

Other

Minimum fee: Project-Based Financial Planning fixed fees range from $500 to $10,000 based on complexity. Fee-only: X and Y Advisors, Inc. is a fee-only firm, compensated solely by client fees with no commissions or third-party payments.

Main office location

X and Y Advisors, Inc.

840 Apollo Street, Suite 100

El Segundo CA 90245, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jiyao X

CFP®, CFA®, Series 65

El Segundo, CA

X and Y Advisors, Inc.

Jiyao Xu is a financial advisor at X and Y Advisors, Inc. with eight years of industry experience. Xu holds the CFP®, CFA®, and Series 65 credentials and has worked at Blend Financial, Inc. dba Origin Financial, Confidence Wealth Management, LLC, and as a self-employed advisor. X and Y Advisors, Inc. is a fee-only advisory firm serving individual and high-net-worth clients, offering financial planning alongside tax preparation, bookkeeping, payroll accounting, business consulting, and investment management. The firm primarily uses passive, low-cost portfolios based on Modern Portfolio Theory and provides financial planning on both project-based and ongoing terms.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning
user avatar

Vivianna Z

Series 65

El Segundo, CA

X and Y Advisors, Inc.

Vivianna Zhao is a financial advisor at X and Y Advisors, Inc. in El Segundo, CA, holding a Series 65 designation with eight years of industry experience. She has worked at X and Y Advisors since 2017 and previously at Chapman, Bird & Tessler, Inc. from 2016 to 2020. X and Y Advisors, Inc. is a state-registered, fee-only firm serving individual and high-net-worth clients, offering financial planning along with tax preparation, bookkeeping, payroll accounting, business consulting, and investment management. The firm employs a primarily passive, low-cost investment approach based on Modern Portfolio Theory, utilizing index mutual funds and ETFs, and offers project-based or ongoing financial planning with coordination of implementation and referrals to outside professionals.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning
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