WP Asset Management

WP Asset Management provides discretionary portfolio management and related investment-advisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, corporations, charitable organizations, and, notably, banking or thrift institutions. The firm prepares an individualized Investment Policy Statement for each client, oversees portfolio construction and monitoring, and may engage third‑party advisers to manage all or part of client assets.

The firm tailors advice through client interviews and may implement model portfolios informed by multiple methods of analysis — including charting, fundamental and technical analysis, quantitative models, and modern portfolio theory. WP Asset Management uses long‑term trading alongside margin and options strategies and invests across a wide set of instruments, such as mutual funds, ETFs (including precious‑metal ETFs), REITs, private equity, hedge funds, annuities and non‑U.S. securities.

Compared with many peers, WP Asset Management requires clients to use Schwab Institutional as custodian and maintains no account minimum, while documenting discretionary trading authority for most accounts. The brochure also discloses recent material changes — the firm no longer offers financial planning services and has had an ownership change — and notes that WPAM may receive compensation from third‑party advisers while charging its own advisory fee in addition to fees paid to selected managers.