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WorthWise Financial Partners

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Client assets under management

$23,222,692

Clients

34

53% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

34

Typical

Average account size

$683,020

About

WorthWise Financial Partners is an independent, state-registered advisory firm managing roughly $23.2 million for 34 clients. The firm provides discretionary, individually tailored portfolio management and a range of financial planning services, including project-based plans, stand‑alone engagements, and an ongoing subscription-style planning program, and it accepts both individual and high‑net‑worth clients without a firm account minimum.

The firm applies Modern Portfolio Theory and a primarily passive investment construction—typically using index-based mutual funds and ETFs—while reserving the option to select actively managed funds when justified by statistical analysis; recommendations are further refined using fundamental and cyclical analysis and are tailored to client objectives, tax considerations, and any client‑imposed investment restrictions. WorthWise operates discretionary accounts and performs periodic portfolio reviews and rebalancing based on client risk profiles and drift from allocation targets.

Notable distinctions for a solo adviser of this size include a subscription-style ongoing planning model with documented plans and monitoring, active handling of “held‑away” employer retirement accounts via an order management system to address asset location and allocation in those accounts, and explicit custodian recommendations that include Charles Schwab, my529, and Flourish Cash. The firm reports no outside compensation, does not participate in soft‑dollar arrangements or wrap programs, and is led by a CFP®‑credentialed principal.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance

Fee options

Fixed

$750-$3,500 per project for Project-Based Financial Planning; $2,250-$8,100 for Stand-Alone Financial Planning; $750-$2,700 upfront fee for Ongoing Comprehensive Financial Planning

Percentage

$0 - $1,000,000: 0.80% annually $1,000,001+: 0.60% annually

Project-based

$250 per hour (negotiable)

Subscriptions

$250-$900 per month for Ongoing Comprehensive Financial Planning (negotiable)

Main office location

WorthWise Financial Partners

Houston TX, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Alison J

CFP®

Houston, TX

WorthWise Financial Partners

“A goal without a plan is just a wish.” - Antoine de Saint-Exupery I founded WorthWise Financial Partners because I believe that everyone needs a financial plan. We specialize in helping young and mid-career families of all shapes and sizes juggle saving for college and retirement while living a full life along the way. We welcome families just starting to build wealth and enjoy helping LGBTQ families navigate their unique challenges. I am a CERTIFIED FINANCIAL PLANNER® professional, and a Project Management Professional® with a degree in Economics and English from Rice University. Prior to founding WorthWise, I worked at Aon Hewitt for over 20 years working with large companies to help their employees protect their families and achieve financial goals through retirement and insurance programs. As I talked with friends and neighbors with growing families I recognized the challenges they faced juggling competing financial priorities. I also observed the missteps they often took through lack of the time or knowledge to successfully navigate their financial lives and the perception that financial planning was just for the already wealthy. I am now putting my decades of experience to work helping families turn their hopes and dreams into achievable goals! I have two kids in college and live with my husband in Houston, Texas. I serve clients virtually across the U.S. and currently have clients in 11 states. When I'm not financial planning or reading about financial news and trends, I enjoy cooking, wine, gardening, and SCUBA diving. I look forward to meeting with you to discuss how we can bring financial peace of mind and confidence to you and your family and help you live the life you envision!

Cash flow / budgeting College savings (529s, UTMA, etc.) Planning for children with special needs LGBTQIA Young Families Gen X (Born 1965-1980)
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