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Woodward Financial Advisors, Inc.

Updated today

Client assets under management

$641,480,000

Clients

203

97% high-net worth

Advisors

7

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

29

Very Low

Average account size

$3,160,000

About

Woodward Financial Advisors is an independent, fee‑only advisory firm that provides ongoing wealth management and comprehensive financial planning to individuals, families, trusts, estates and related entities. The firm offers continuous, discretionary portfolio supervision and customized planning, while maintaining a limited number of legacy hourly engagements (it no longer accepts new hourly clients).

Investment advice centers on strategic, globally diversified asset allocation implemented primarily with low‑cost passive index and exchange‑traded funds, with selective use of actively managed mutual funds, individual securities, or tactical adjustments for special situations. Accounts are managed on a discretionary basis and the firm implements client accounts through custodians it selects for operational and execution efficiency.

Noteworthy features include managing roughly $641 million in discretionary assets for about 200 clients, producing a higher asset‑per‑client profile for a team of seven advisors. The advisory team includes multiple CFP certificants and at least one CDFA, the firm does not engage in block/aggregated trading, and it does not vote client proxies — governance and trading policies that differ from many peers.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Wealth management Annuities Passive / index investing

Fee options

Fixed

Financial planning and/or investment education seminars with fees generally $250 - $300 per hour.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,500,000: 0.75% $2,500,001 - $5,000,000: 0.60% $5,000,001 - $10,000,000: 0.50% $10,000,001+: 0.25%

Project-based

Legacy hourly clients charged $300/hour; no new hourly clients accepted.

Other

Minimum fee: Minimum quarterly advisory fee of $2,500 for accounts below $1,000,000 Fee-only: Fee-only compensation; firm does not receive commissions or referral fees.

Main office location

Woodward Financial Advisors, Inc.

101 Glen Lennox Drive, Suite 110

Chapel Hill NC 27517, United States

Number of offices

1

Most active in

Louisiana · New Jersey · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Taylor C

CFP®, Series 65

Chapel Hill, NC

Woodward Financial Advisors, Inc.

Taylor Cole is a CFP® professional with three years of industry experience, currently serving at Woodward Financial Advisors, Inc. Prior to joining Woodward, Taylor worked with High Road Management LLC and The Kahn-Williams Family. Taylor’s background also includes roles outside finance, such as at the A.E. Finley YMCA and Maxim Healthcare Services. Woodward Financial Advisors, Inc. is an independent, fee-only firm that provides wealth management and comprehensive financial planning primarily to individual and high-net-worth clients. The firm employs a strategic, globally diversified asset-allocation approach focused on low-cost passive investments while allowing selective active management and customizes advice to each client’s needs.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

James M

CFP®, Series 63

Chapel Hill, NC

Woodward Financial Advisors, Inc.

James Miller is a CFP® and holds a Series 63 license with 20 years of industry experience. He has been with Woodward Financial Advisors, Inc. since 2009. The firm is an independent, fee-only advisory with a team of six professionals that provides wealth management and comprehensive financial planning to individuals, families, trusts, estates, and related entities. Woodward Financial Advisors manages client portfolios using customized Investment Policy Statements, emphasizing a strategic, globally diversified asset allocation that favors low-cost passive index funds and ETFs while allowing selective active management.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

Alexander R

CFP®, Series 63, Series 66

Chapel Hill, NC

Woodward Financial Advisors, Inc.

Alexander Richani is a CFP® professional with 12 years of experience in the financial services industry. He has worked at Woodward Financial Advisors, Inc. since 2021 and previously held roles at Advice and Planning Services, TIAA-CREF Individual & Institutional Services, Scottrade, LPL Financial, and Vanguard. He is based in Chapel Hill, NC. Woodward Financial Advisors, Inc. is an independent, fee-only firm that provides wealth management and comprehensive financial planning to individuals, families, trusts, and estates. The firm manages approximately $574 million in assets, focusing on customized, globally diversified portfolios that emphasize low-cost passive index funds and ETFs alongside selective active investments.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

Victor C

CFP®, Series 66

Chapel Hill, NC

Woodward Financial Advisors, Inc.

Victor Colella is a CFP® professional with nine years of experience in financial advising. He has worked at Woodward Financial Advisors, Inc. since 2019 and previously held roles at Adviser Investments, Eagle Strategies, NYLIFE Securities LLC, and New York Life Insurance Company. Woodward Financial Advisors, Inc. is an independent, fee-only firm serving individuals, families, trusts, and estates with wealth management and comprehensive financial planning. The firm employs a strategic, globally diversified investment approach emphasizing low-cost passive index funds and ETFs, managing approximately $574 million in assets for about 196 client relationships.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

Laura N

CFP®, Series 66

Tyler, TX

Woodward Financial Advisors, Inc.

Laura Neal is a CFP® professional with eight years of experience in financial advising. She has been with Woodward Financial Advisors, Inc. since 2022 and previously worked at Pembroke Advisors, Inc. for nine years. Woodward Financial Advisors, Inc. is an independent, fee-only firm serving individuals, families, trusts, and estates. The firm manages approximately $574 million in assets for about 196 clients, emphasizing a strategic, globally diversified approach that favors low-cost passive index funds and ETFs, with customized investment plans tailored to each client.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

Courtney C

CFP®

Chapel Hill, NC

Woodward Financial Advisors, Inc.

Courtney Cubbin is a CFP® professional at Woodward Financial Advisors, Inc. with three years of industry experience. Prior to joining Woodward, she worked at Standish Management for two years and attended Haverford College. Woodward Financial Advisors, Inc. is an independent, fee-only firm serving individuals, families, trusts, and estates. The firm employs a strategic, globally diversified investment approach focused on low-cost passive index funds and ETFs, providing customized financial planning and discretionary portfolio management.

General retirement planning Wealth management Annuities Passive / index investing
user avatar

Christopher R

CFP®, Series 66

Chapel Hill, NC

Woodward Financial Advisors, Inc.

Christopher Reid is a CFP® professional with two years of industry experience, currently serving at Woodward Financial Advisors, Inc. He previously worked at Northwestern Mutual Investment Management and has experience with nonprofit organizations including the Fellowship of Christian Athletes. Outside of finance, he is the lead coach at Fitter and Faster Swim Clinics, a swim and fitness business he has been involved with since 2018. Woodward Financial Advisors, Inc. is an independent, fee-only firm that provides wealth management and comprehensive financial planning primarily for individual and high-net-worth clients. The firm emphasizes a strategic, globally diversified investment approach focusing on low-cost passive index funds and ETFs, tailoring advice to each client through a small advisory team.

General retirement planning Wealth management Annuities Passive / index investing
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