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Woodley Farra

Updated today

Client assets under management

$2,070,346,523

Clients

1,591

60% high-net worth

Advisors

10

of 14 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

159

Very High

Average account size

$1,301,286

About

Woodley Farra Manion Portfolio Management, Inc. provides discretionary and non-discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm also works with institutional clients through sub-advisory and wrap-fee program arrangements and maintains relationships with state and municipal government clients.

The firm typically implements long-term equity-focused strategies, offering two primary models (Core Value and Dividend) that emphasize portfolios of roughly 25–30 individual stocks—generally with market capitalizations of at least $1 billion at initial purchase—supplemented by laddered investment-grade fixed income, preferreds, and CDs. Investment decisions draw on a four-pronged analytic framework (fundamental, quantitative, technical, and economic) and accounts undergo formal quarterly reviews with primary and secondary oversight by the investment team.

Noteworthy distinctions include the firm’s explicit role as a sub-advisor and its participation in wrap programs and referral arrangements with CPA firms, its use of soft-dollar research benefits, and a proxy-voting process run through Broadridge with Glass Lewis recommendations. Unlike many multi-team peers, Woodley Farra does not offer standalone financial planning services, and it documents a structured, team-based quarterly review process supported by several CFA‑designated principals.

Client services

Portfolio management

Expertise

Active portfolio management

Fee options

Percentage

$0 - $500,000: 1.25% $500,000.01 - $1,000,000: 1.00% $1,000,000.01 - $3,000,000: 0.75% $3,000,000.01+: 0.50%

Other

Account minimum: $250,000 Minimum fee: Minimum quarterly fee of $250, generally; may be waived under certain circumstances Fee-only: Fee-only investment management; no commissions or incentive payments

Main office location

Woodley Farra

8555 N. River Road, Suite 400

Indianapolis IN 46240, United States

Number of offices

1

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Levi G

Series 65

Indianapolis, IN

Woodley Farra

Levi Gates is a financial advisor at Woodley Farra in Indianapolis, IN, holding a Series 65 credential with one year of industry experience. Prior to joining Woodley Farra Manion Portfolio Management, he worked in education at Ball State University, Lawrence North High School, and Horizon Christian School. Woodley Farra provides discretionary and non-discretionary investment management services to a diverse client base including individuals, high-net-worth clients, pension plans, trusts, and charitable organizations. The firm employs a combination of fundamental, quantitative, technical, and economic analysis to manage portfolios typically composed of large-capitalization stocks and investment-grade fixed income.

Active portfolio management
user avatar

Jared R

Series 65

Indianapolis, IN

Woodley Farra

Jared Ruxer is a financial advisor at Woodley Farra in Indianapolis, IN, holding a Series 65 designation with six years of industry experience. He has worked at Woodley Farra since 2019 and previously held roles with Unified Group Services, the LA Angels, Big League Advance, and the KC Royals. Woodley Farra manages discretionary and non-discretionary investment portfolios for individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm employs a multi-disciplinary investment approach combining fundamental, quantitative, technical, and economic analysis, focusing on long-term portfolios of large-capitalization companies and investment-grade fixed income.

Active portfolio management
user avatar

John S

CFA®

Indianapolis, IN

Woodley Farra

John Shelbourne is a CFA® charterholder based in Indianapolis, IN, with three years of industry experience. He has been with Woodley Farra since 2019 and previously worked at Morningstar Investment Management from 2014 to 2019. Woodley Farra provides discretionary and non-discretionary investment management services to a diverse client base including individuals, high-net-worth clients, pension plans, trusts, estates, charitable organizations, and corporations. The firm employs a multi-faceted investment process incorporating fundamental, quantitative, technical, and economic analysis, focusing on long-term portfolios primarily composed of large-capitalization companies.

Active portfolio management
user avatar

Donald W

CFA®

Indianapolis, IN

Woodley Farra

Donald Woodley is a CFA charterholder with 41 years of industry experience. He has been with Woodley Farra Portfolio Management Inc. since 1995. The firm provides discretionary and non-discretionary investment management services to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. Woodley Farra employs a multi-disciplinary investment process combining fundamental, quantitative, technical, and economic analysis, managing portfolios typically focused on large-capitalization companies alongside fixed income for income generation.

Active portfolio management
user avatar

Kimberly B

Series 65

Indianapolis, IN

Woodley Farra

Kimberly Bright is a financial advisor at Woodley Farra with 15 years of industry experience. She holds a Series 65 designation and has been with Woodley Farra since 2009. Outside of her advisory role, she performs temporary administrative and data entry work unrelated to investments. Woodley Farra manages discretionary and non-discretionary investment portfolios for individuals, high-net-worth clients, pension plans, trusts, and other entities, using a process that integrates fundamental, quantitative, technical, and economic analysis to build long-term portfolios focused on large-capitalization companies and investment-grade fixed income.

Active portfolio management
user avatar

Ross B

Series 66

Indianapolis, IN

Woodley Farra

Ross Bennett is a financial advisor at Woodley Farra in Indianapolis, IN, holding a Series 66 designation and with 17 years of industry experience. He has been with Woodley Farra since 2010. Woodley Farra provides discretionary and non-discretionary investment management services to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm manages approximately $2.05 billion in discretionary assets and employs a combination of fundamental, quantitative, technical, and economic analysis in its investment process, focusing primarily on large-capitalization companies and investment-grade fixed income.

Active portfolio management
user avatar

Kyle H

Series 65

Indianapolis, IN

Woodley Farra

Kyle Harlemert is a Series 65 licensed advisor with Woodley Farra in Indianapolis, IN, where he has worked since 2005. He has 20 years of industry experience. Outside of his advisory role, he is a partner in McLeay Enterprise, LLC, a rental property management business. Woodley Farra provides discretionary and non-discretionary investment management services to a range of clients including individuals, high-net-worth clients, pension plans, trusts, estates, charitable organizations, and corporations. The firm manages over $2 billion in discretionary assets and employs a long-term investment approach focused on large-capitalization equities and laddered investment-grade fixed income.

Active portfolio management
user avatar

Tracy C

Series 63, Series 65

Indianapolis, IN

Woodley Farra

Tracy Colson is a financial advisor at Woodley Farra with 17 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Goelzer Investment Management and Campbell And Co CPAs prior to joining Woodley Farra. Woodley Farra provides discretionary and non-discretionary investment management services to a range of clients, including individuals, high-net-worth clients, pension plans, trusts, charitable organizations, and corporations. The firm employs a multi-disciplinary investment process and manages portfolios typically consisting of large-capitalization stocks and investment-grade fixed income.

Active portfolio management
user avatar

Natalia D

Series 65

Indianapolis, IN

Woodley Farra

Natalia De Ugarte Munoz is a financial advisor at Woodley Farra in Indianapolis, IN, holding a Series 65 designation with one year of industry experience. Her prior roles include positions at Maromo Holdings LP and Stagewood Consortium. Woodley Farra provides discretionary and non-discretionary investment management services to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm employs a multi-faceted investment process combining fundamental, quantitative, technical, and economic analysis to manage portfolios typically focused on large-capitalization companies and investment-grade fixed income.

Active portfolio management
user avatar

Emily P

Series 65

Indianapolis, IN

Woodley Farra

Emily Pyle is a financial advisor at Woodley Farra in Indianapolis, IN, with eight years of industry experience. She holds a Series 65 designation and has been with Woodley Farra since 2016. Outside of her advisory role, she is involved in two non-investment related businesses, Elm Appraisals, LLC and RicoRed, LLC, both related to property management. Woodley Farra provides discretionary and non-discretionary investment management services to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm employs a multi-faceted investment process combining fundamental, quantitative, technical, and economic analysis, focusing on long-term portfolios primarily composed of large-capitalization companies.

Active portfolio management
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